Meta Title: How to Embrace BigCommerce in Your 2023 Business Strategy

Meta Description: Discover how you can succeed with the right ecommerce platform by making BigCommerce part of your business strategy in 2023.

 

If you’ve chosen to add BigCommerce to your business strategy arsenal, you’re not the only one. In fact, in June 2020, BigCommerce had approximately 60,000 online stores across 120 countries.

With its ease of use, all-in-one ecommerce tool kit, and 24/7 customer support options, it’s no surprise that BigCommerce has become a platform favorite for online retailers and brands alike.

If you’re looking to make the most of your BigCommerce store, we’re here to help. 

In today’s article, we’re going to show you four simple ways you can capitalize on BigCommerce as part of your 2023 business strategy.

Ready to learn more?

Let’s begin.

Take custom branding seriously 

Anyone can set up an online store. But to truly stand out and attract your target audience, we can’t stress enough how important it is to take custom branding seriously. 

So, be sure to carve out time to sit and analyze your design elements, your online store logo, colors, and the overall look and feel of your brand. Then, create a site design that embraces your business’ unique branding

One thing you absolutely can’t skip? Designing your store with your audience in mind. 

Whether you sell games for PC, luxury furniture, or women’s clothing, your audience should be able to understand what you sell and who you serve within seconds of visiting your store.

For instance, take a look at the following screenshot:

 

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With just a quick look, it’s obvious this store specializes in selling video games for … yep, you guessed it, gamers. 

Here are a few simple tricks you can use to create a custom BigCommerce store:

  • Use a photo editor to make sure all of your site images look congruent 
  • Imprint your store in the minds of your audience by adding a company slogan on your home page — use a slogan maker, or hire a copywriter for help
  • Use a custom domain name 
  • Install and customize a store theme and template in line with your brand identity or hire a developer to author a custom template

 

Create unique storefronts across multiple regions 

Are you interested in creating a global business? Do you already have customers around the world? 

Good news! With BigCommerce you can create and manage individual storefronts across multiple regions from one dashboard. On the customer-facing side, visitors can choose which store region they want in just a few clicks.

 

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You can also create unique storefronts for individual customer segments — a great feature if you only sell in one region or if you serve different buyer personas across many regions.

For instance, let’s say you sell at-home spa products in the US and you have the following customer segments:

  • Stay-at-home parents 
  • College students
  • People that identify as female between the ages of 18 and 35

In this case, you can create a tailored storefront for each group. 

For instance, your storefront targeting college students could include images of students enjoying a spa day with friends in their dorm rooms. Your copywriting, product choices, prices, fonts, and colors should also be tailored with them in mind.

 

Grow your lead list by integrating email opt-in popups on your site 

Keeping visitors on your site for a while isn’t always possible, but if you’re strategic, you can add them to your email list before they take off.

Enter: Email opt-in popups.

 


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By integrating email opt-in popups, you can quickly grab a lead’s contact information and begin the process of nurturing them toward conversion. 

You can add an email opt-in popup:

  • Near the bottom of your home page or in your Mega-Footer
  • At the top of your home page 
  • As a banner at the top of your homepage
  • As an automated popup when a visitor tries to leave 
  • Add an exit intent popup when visitors are leaving

Once your new prospect officially signs up to your list, be sure to add them to an automated email welcome series so that you can quickly and easily start sending them valuable content. 

Here’s what to include in your series:

  • Email One: Thank them for registering to your list and offer them a gift or attach a coupon code they can use on their first purchase
  • Email Two: Share your brand story, mission, values, and why you’re passionate about serving your target audience 
  • Email Three: Embed a customer testimonial or feature an in-depth customer story about a raving fan that loved your product 
  • Email Four: Invite them to join your VIP program or referral program for exclusive deals 
  • Email Five: Invite them to make a purchase — use a BOGO offer, free shipping, or a generous coupon to sweeten the deal

When the series is over, you can add them to another email series targeted toward new prospects or an individual customer segment, or you can simply add them to your general email newsletter group.

 

Boost revenue by capitalizing on holiday and seasonal sales 

And finally, to boost revenue momentum, don’t forget to highlight holiday and seasonal sales on your BigCommerce site.

You can highlight sales:

  • At the top of your website 
  • As a popup when a visitor tries to leave 
  • As part of your email opt-in form
  • In an email after they register for your newsletter 
  • At the bottom of your website 
  • At the top of your product pages 
  • Directly underneath the original price on your product pages (i.e., strike out the original price and add the discounted price under it in green)  

When displaying sales throughout your site, consider creating custom digital posters to quickly grab the visitor’s attention. 

Here’s an example of a digital poster we like from BigCommerce store, One Kings Lane:

 


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In this example, One Kings Lane captivates the prospect’s attention with a branded digital poster highlighting its Labor Day sale. The healthy-sized “25% Off” focus works like a magnet to quickly draw the prospect in. 

Psst: Not sure which holidays to capitalize on? 

Here’s a list of common holidays, seasons, and celebrations ecommerce brands like to focus on: 

  • Back to school 
  • Fall 
  • Winter
  • Summer
  • Spring 
  • Labor Day 
  • Memorial Day
  • Fourth of July 
  • Mother’s Day
  • Father’s Day 
  • Teacher’s Appreciation Day
  • Halloween
  • Christmas
  • Easter 
  • Valentine’s Day 
  • St. Patrick’s Day 
  • New Years
  • Pride
  • Company anniversaries 
  • Company milestones 

If they’re relevant to your niche and goals, you can also take advantage of fun holidays, too — think National Donut Day or National Picnic Day.

 

Wrap up 

And that’s it for today! 

Are you ready to embrace BigCommerce in your 2023 business strategy? We hope this article has given you the insight you need to take the first leap.

For good measure, here’s a quick recap of the practices we shared today:

  • 1. Take custom branding seriously 
  • 2. Create unique storefronts across multiple regions 
  • 3. Grow your lead list by integrating email opt-in popups on your site
  • 4. Boost revenue by capitalizing on holiday and seasonal sales 

Now, it’s your turn. What’s one thing you can do today to move the needle forward in your BigCommerce store? Have a seat, break out your notepad, and decide on your next move!

 

About the author

Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

 

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