--- title: "Decoding the DMARC adoption wave in Ireland | DuoCircle" description: "Decoding the DMARC adoption wave in Ireland." image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/" --- Quick Answer After Google and Yahoo's bulk-sender requirements drove over 800,000 new DMARC records globally by March 2024, Ireland's DMARC support reached 61% in Q1 2024, up from about 58% in 2023\. Denmark sits at 76%, driven by government mandate; Ireland's Public Sector Cyber Security Baselines only recommend SPF, DKIM, DMARC, and TLS rather than requiring them. Sector adoption in Ireland: 53% of public-sector domains use p=reject, 40% remain on p=none; 50% of top news outlets use p=reject and 30% have no DMARC record; about 90% of sporting bodies have no DMARC or misconfigured records; banking sits at 46% on p=reject with 38% having no DMARC at all. Only 36% of Irish domains overall run a strict policy. Decoding the DMARC adoption wave in Ireland Your browser does not support the audio element. [ Download episode](https://media.mailhop.org/duocircle/images/2024/08/Decoding-the-DMARC-adoption-wave-in-Ireland.mp3) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=undefined%2Fblog%2Fdmarc%2Fdecoding-the-dmarc-adoption-wave-in-ireland%2F "Share on LinkedIn") [ ](https://twitter.com/intent/tweet?text=Decoding%20the%20DMARC%20adoption%20wave%20in%20Ireland&url=undefined%2Fblog%2Fdmarc%2Fdecoding-the-dmarc-adoption-wave-in-ireland%2F "Share on X/Twitter") [ ](https://www.facebook.com/sharer/sharer.php?u=undefined%2Fblog%2Fdmarc%2Fdecoding-the-dmarc-adoption-wave-in-ireland%2F "Share on Facebook") [ ](https://reddit.com/submit?url=undefined%2Fblog%2Fdmarc%2Fdecoding-the-dmarc-adoption-wave-in-ireland%2F&title=Decoding%20the%20DMARC%20adoption%20wave%20in%20Ireland "Share on Reddit") [ ](mailto:?subject=Decoding%20the%20DMARC%20adoption%20wave%20in%20Ireland&body=Check out this article: undefined%2Fblog%2Fdmarc%2Fdecoding-the-dmarc-adoption-wave-in-ireland%2F "Share via Email") ![DMARC adoption](https://media.mailhop.org/duocircle/images/2024/08/SMTP-relay-6712.jpg) Ever since [Google and Yahoo](/email-services/google-yahoo-mandatory-to-deploy-dmarc-for-more-than-5000-daily-emails/) rolled out new email-sending policies that mandate organizations that send bulk marketing emails every day to deploy DMARC (Domain-based Message Authentication Reporting and Conformance), organizations across the world have been quite proactive in meeting these **new standards**. The wave of DMARC adoption was such that over [800,000 new DMARC records](https://blog.redsift.com/email/where-are-we-now-one-month-of-google-and-yahoos-new-requirements-for-bulk-senders/) were created by March 2024\. And just like the rest of the world, organizations in Ireland also jumped on this bandwagon. Compared to other European countries, Ireland needs to put in extra effort to make DMARC a more widely adopted protocol among organizations. The reason we say this is because, as of the first quarter of 2024, the DMARC support rate in [Ireland is still 61%, whereas in Denmark,](https://ec.europa.eu/internet-standards/email.html) it is 76%. The reason **Denmark’s adoption rate** is so much higher than Ireland’s is that the former is largely driven by government mandates, whereas Ireland’s approach relies more on voluntary guidelines and recommendations. Let us delve deeper into this. ## The reason behind the gradual implementation It is safe to say that DMARC adoption in Europe has only been satisfactory, primarily because the status of DMARC deployment since the [third quarter of 2022 has been below 60%.](https://ec.europa.eu/internet-standards/email.html) _The reason this pace of adoption is quite low in European countries is the lack of uniform regulatory mandates across the continent_. There are some countries, like the United Kingdom, Netherlands, and Denmark, that have to follow **stringent regulations**. Others, however, like Germany, Ireland, and Scotland, take it as nothing more than a “best practice”. They are not compelled to adhere to these guidelines. [![email security](https://media.mailhop.org/duocircle/images/2024/08/SMTP-email-6421.jpg)](https://media.mailhop.org/duocircle/images/2024/08/SMTP-email-6421.jpg) Since Ireland is one of the countries that has the option of skipping the DMARC implementation step in their [email security](/) strategy, most organizations don’t bother doing it. You’d be surprised to know that there has been hardly any progress in DMARC deployment since 2023\. Last year, it was around 58%, and in 2024, **it is around 61%**. Apart from this, only 36% of the domains in Ireland have configured the [DMARC](/resources/what-is-dmarc) strict policy. While it is not exactly disappointing, there’s still scope for improvement. In Ireland, the [Public Sector Cyber Security Baselines](https://www.gov.ie/pdf/?file=https://assets.gov.ie/239834/8d5bd215-4a17-471d-a1be-2c7ae5ebabb6.pdf#page=null) merely suggests the use of [SPF](/resources/what-is-spf), [DKIM](/resources/what-is-dkim), DMARC, and TLS to make email more secure but do not make them compulsory. This is not the case with countries like Denmark and the UK, where it is mandatory for certain **public and government domains** to have a DMARC record in place. This does not mean that the Irish do not prioritize security; instead, they follow [Europe’s GDPR guidelines](https://www.forbes.com/sites/theyec/2018/08/10/what-is-the-general-data-protection-regulation-and-should-you-care/) to maintain privacy during email communication. ## The status of DMARC adoption across sectors Now that we have analyzed the DMARC implementation rate in Ireland with respect to the other **European countries**, let us dig deeper and analyze the adoption patterns across various sectors in Ireland. According to a recent report, in the **public sector**, including government agencies and [County Councils](https://en.wikipedia.org/wiki/County%5Fcouncil), around 53% have taken decisive action towards email security by adopting the “p=reject” policy. That means they’re actively [blocking suspicious emails](https://www.bleepingcomputer.com/news/google/google-now-blocks-spoofed-emails-for-better-phishing-protection/) in which cyber attackers try to get access to the victim’s digital assets by posing as a trusted entity. While this looks promising, 40% of the domains in Ireland are still configured with DMARC at “p=none.” This implies that they are just monitoring their [email traffic](https://emailanalytics.com/email-traffic/) but have no policies in place to offer protection. This shows that while reasonable efforts have been made, this sector still has a long way to go when it comes to ensuring safe **email communication channels**. _Coming to other sectors, things get even more diverse here. Half of the top Irish news outlets have adopted the policy “p=reject”, so in terms of email security, they are really doing well_. On the other hand, 30% do not have any DMARC record, which exposes them to risks. As for the sports bodies in Ireland, the situation is really worrying. In this domain, around 90% of the sporting bodies either have no [DMARC record](/resources/create-dmarc-records) at all or the ones that do have them incorrectly configured. It is only 10% that are protected with a “**p=reject” policy**. [![sensitive financial data](https://media.mailhop.org/duocircle/images/2024/08/spf-validator-5.jpg)](https://media.mailhop.org/duocircle/images/2024/08/spf-validator-5.jpg) The banking sector, however, is doing better in terms of **DMARC adoption**. Here, 46% of members have a “p=reject” policy, while 38% don’t have any DMARC records at all, which is certainly concerning considering how [sensitive financial data](https://www.cnbc.com/2024/02/28/biden-executive-order-aims-to-protect-americans-sensitive-data-from-china-russia.html) is. ## Takeaways from Ireland’s DMARC adoption journey When it comes to maintaining the sanctity of your [email infrastructure](/email-security/setting-up-your-new-businesss-email-infrastructure-email-security/), you should think of email security and adherence to these **global standards** as a marathon, not a sprint. _Since you’re in it for the long haul, make sure that you don’t rush into things for the sake of making it to the finish line_. You must strategize and follow a slow and steady approach to [keeping attackers at bay](https://www.businesswire.com/news/home/20240515335873/en/At-Bay-Research-Reveals-Remote-Access-Behind-58-of-Ransomware-Attacks-in-2023). ![Brad Slavin](https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg) Brad Slavin General Manager General Manager at DuoCircle. Product strategy and commercial lead across the email security portfolio. ## Secure your email infrastructure Protect, authenticate, and deliver. Contact our team to find the right solution. [Contact Sales](/contact/) [Explore Products](/products/) ## Related Articles [ DMARC 7m DMARC at p=none Is a Setup State, Not a Deployment May 5, 2026 ](/blog/dmarc-p-none-is-a-setup-not-a-deployment/)[ DMARC 15m 10 Ways To Master DMARC Failure Troubleshooting And Fix Email Authentication Fast Feb 26, 2026 ](/blog/dmarc/10-ways-master-dmarc-failure-troubleshooting-fix-email-fast/)[ DMARC 13m 7 Easy Steps to Set Up DMARC and Secure Your Email Domain Dec 19, 2025 ](/blog/dmarc/7-easy-steps-to-set-up-dmarc-and-secure-your-email-domain/)[ DMARC 16m 8 Reasons To Choose A DMARC Report Analyzer Tool With Real-Time Dashboards And Alerts Jan 27, 2026 ](/blog/dmarc/8-reasons-choose-dmarc-report-analyzer-real-time-dashboards-alerts/) ```json {"@context":"https://schema.org","@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. We deliver about 90% of category-leader capability at roughly half the price, backed by experts who own the outcome. Trusted by 50,000+ organizations since 2014.","subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}],"sameAs":["https://www.linkedin.com/company/duocircle","https://x.com/duocirclellc","https://www.facebook.com/duocirclellc","https://www.g2.com/products/phish-protection-by-duocircle/reviews","https://github.com/duocircle","https://www.crunchbase.com/organization/duocircle-llc"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","url":"https://support.duocircle.com"},"knowsAbout":["Email Security","Email Authentication","SPF","DKIM","DMARC","Phishing Protection","Spam Filtering","SMTP Relay","Email Deliverability","Email Forwarding"]} ``` ```json {"@context":"https://schema.org","@type":"WebSite","name":"DuoCircle LLC","url":"https://www.duocircle.com","description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. We deliver about 90% of category-leader capability at roughly half the price, backed by experts who own the outcome. Trusted by 50,000+ organizations since 2014.","publisher":{"@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. We deliver about 90% of category-leader capability at roughly half the price, backed by experts who own the outcome. Trusted by 50,000+ organizations since 2014.","subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]}} ``` ```json [{"@context":"https://schema.org","@type":"BlogPosting","headline":"Decoding the DMARC adoption wave in Ireland","description":"Decoding the DMARC adoption wave in Ireland.","url":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/","datePublished":"2024-08-16T18:43:02.000Z","dateModified":"2025-08-22T13:53:24.000Z","dateCreated":"2024-08-16T18:43:02.000Z","author":{"@type":"Person","@id":"https://www.duocircle.com/authors/brad-slavin/#person","name":"Brad Slavin","url":"https://www.duocircle.com/authors/brad-slavin/","jobTitle":"General Manager","description":"Brad Slavin runs DuoCircle, the company behind DMARC Report, AutoSPF, Phish Protection, and Mailhop. His focus is product strategy, customer relationships, and the commercial and compliance side of email authentication (DPAs, SLAs, enterprise procurement).","image":"https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg","knowsAbout":["Email Security Strategy","SaaS Product Management","Enterprise Compliance","Customer Success","Email Deliverability Business"],"worksFor":{"@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com"},"sameAs":["https://www.linkedin.com/in/bradslavin"]},"publisher":{"@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. We deliver about 90% of category-leader capability at roughly half the price, backed by experts who own the outcome. Trusted by 50,000+ organizations since 2014.","subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/"},"articleSection":"dmarc","keywords":"","wordCount":810,"image":{"@type":"ImageObject","url":"https://media.mailhop.org/duocircle/images/2024/08/SMTP-relay-6712.jpg","caption":"DMARC adoption","width":900,"height":600},"speakable":{"@type":"SpeakableSpecification","cssSelector":[".answer-block","h1"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https://www.duocircle.com/blog/"},{"@type":"ListItem","position":2,"name":"DMARC"},{"@type":"ListItem","position":3,"name":"Decoding the DMARC adoption wave in Ireland","item":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/"}]}] ``` ```json {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.duocircle.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.duocircle.com/blog/"},{"@type":"ListItem","position":3,"name":"DMARC","item":"https://www.duocircle.comundefined"},{"@type":"ListItem","position":4,"name":"Decoding the DMARC adoption wave in Ireland","item":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/"}]} ``` ```json {"@context":"https://schema.org","@type":"BlogPosting","headline":"Decoding the DMARC adoption wave in Ireland","description":"Decoding the DMARC adoption wave in Ireland.","url":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/","datePublished":"2024-08-16T18:43:02.000Z","dateModified":"2025-08-22T13:53:24.000Z","dateCreated":"2024-08-16T18:43:02.000Z","author":{"@type":"Person","@id":"https://www.duocircle.com/authors/brad-slavin/#person","name":"Brad Slavin","url":"https://www.duocircle.com/authors/brad-slavin/","jobTitle":"General Manager","description":"Brad Slavin runs DuoCircle, the company behind DMARC Report, AutoSPF, Phish Protection, and Mailhop. His focus is product strategy, customer relationships, and the commercial and compliance side of email authentication (DPAs, SLAs, enterprise procurement).","image":"https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg","knowsAbout":["Email Security Strategy","SaaS Product Management","Enterprise Compliance","Customer Success","Email Deliverability Business"],"worksFor":{"@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com"},"sameAs":["https://www.linkedin.com/in/bradslavin"]},"publisher":{"@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. We deliver about 90% of category-leader capability at roughly half the price, backed by experts who own the outcome. Trusted by 50,000+ organizations since 2014.","subOrganization":[{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138898167","name":"DMARC Report","url":"https://dmarcreport.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897474","name":"AutoSPF","url":"https://autospf.com"},{"@type":"Organization","@id":"https://www.wikidata.org/wiki/Q138897912","name":"Phish Protection","url":"https://www.phishprotection.com"}]},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.duocircle.com/blog/dmarc/decoding-the-dmarc-adoption-wave-in-ireland/"},"articleSection":"dmarc","keywords":"","wordCount":810,"image":{"@type":"ImageObject","url":"https://media.mailhop.org/duocircle/images/2024/08/SMTP-relay-6712.jpg","caption":"DMARC adoption","width":900,"height":600},"speakable":{"@type":"SpeakableSpecification","cssSelector":[".answer-block","h1"]}} ```