---
title: "DMARC For Shopify Users | DuoCircle"
description: "https://media.mailhop.org/duocircle/images/2024/03/DMARC-For-Shopify.mp3 DMARC isn’t a new regime; however, regulations and email service providers have now made it mandatory."
image: "https://www.duocircle.com/images/og-default.png"
canonical: "https://www.duocircle.com/blog/dmarc/dmarc-for-shopify-users/"
---

Quick Answer

Shopify stores need DMARC because most customer-facing email (order confirmations, shipping updates, marketing) is sent through Shopify's infrastructure, and Google and Yahoo now require DMARC for any sender pushing more than 5,000 messages per day. Setup runs through Shopify and your DNS provider. In Shopify, go to Settings > Notifications > Sender Email and click Authenticate Your Domain to get the CNAME records to add to DNS. Once Shopify shows the domain as Authenticated (up to 24 hours for propagation), publish a DMARC record for the domain alongside existing SPF and DKIM. Start at p=none, read the aggregate reports, then move to p=quarantine and eventually p=reject once all legitimate sources are passing alignment.

DMARC For Shopify Users

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DMARC isn’t a new regime; however, regulations and [email service providers](/email-services/google-yahoo-mandatory-to-deploy-dmarc-for-more-than-5000-daily-emails/) have now **made it mandatory**. This exercise is meant to reduce phishing and spoofing by filtering genuine and [fraudulent emails](https://www.cleveland.com/news/2024/01/us-postal-service-warns-of-latest-phishing-emails-scam.html). DMARC works in accordance with [SPF](/content/spf-record-check) and [DKIM](/resources/what-is-dkim) to instruct recipients’ servers to either reject or mark illegitimate emails as spam, reducing the likelihood of victims engaging with such emails and getting manipulated. 

By publishing a well-updated [DMARC record](/resources/create-dmarc-records) in your domain’s DNS, you [combat business email compromises](/email-security/top-strategies-to-avoid-business-email-compromise-and-upgrade-email-security/), ransomware, spamming, etc., attempted in your name. It allows companies to gain insights into their email ecosystem through **reporting functionalities** so that they can monitor and analyze email traffic, identify potential threats, and take proactive measures to improve overall [email deliverability](/a-guide-on-email-deliverability) and security. _All this eventually builds trust with customers and partners as they become sure that you take care of their privacy and data._ 

## Why Email Authentication Matters for Shopify Users?

Shopify users rely heavily on email communication to engage with customers and prospects for sending order confirmations, shipping updates, [marketing promotions](https://lapaas.com/what-is-marketing-promotion-complete-guide/), etc. Authentication confirms their emails are genuinely sent from their Shopify store, instilling **trust and credibility** with recipients. 

[![email deliverability](https://media.mailhop.org/duocircle/images/2024/03/DMARC-reporting-service-1.jpg)](https://media.mailhop.org/duocircle/images/2024/03/DMARC-reporting-service-1.jpg)

This practice also contributes to email deliverability. Internet service providers and email service providers increasingly use authentication mechanisms to detect and block fraudulent emails. By authenticating their emails, Shopify users can improve their sender reputation and ensure their messages **reach customers’ inboxes** rather than being flagged as spam or [phishing attempts](https://www.rcmp-grc.gc.ca/en/news/2024/rcmp-warning-public-phishing-scams).

## Configuring DMARC for Shopify

To begin, navigate your Shopify **admin dashboard** or your DNS hosting provider’s management console to allow the requisite changes to propagate by adding [TXT files](https://docs.fileformat.com/word-processing/txt/). Then, perform these steps-

- **Create a free trial account** if you don’t have one.
- Go to your Shopify account and head to Settings > Notifications > Sender Email.
- Click on ‘Authenticate Your Domain’ to receive all the [CNAME records](https://www.techtarget.com/searchwindowsserver/definition/canonical-name) you need to add to your domain’s DNS.
- Once everything is set, you will see an “**Authenticated**” notification on your Shopify portal. This process can take up to 24 hours.
- Create a DMARC record using an online [DMARC record generator](/resources/dmarc-record-generator). Make sure you already have SPF and DKIM records in place.
- After creating a DMARC record, your [DMARC report](/content/dmarc-report) will start to process. You can use our platform to convert complicated **XML reports** into an easy-to-read format.

## Prepare For Long Term Compliance

[![email security](https://media.mailhop.org/duocircle/images/2024/03/SPF-record-checker-6712.jpg)](https://media.mailhop.org/duocircle/images/2024/03/SPF-record-checker-6712.jpg)

Deciding when to switch from **‘none’ to ‘quarantine’ or ‘reject’** policy in DMARC depends on various factors, including your organization’s [email security](/) posture, level of **email authentication maturity**, and tolerance for [potential email deliverability issues](https://help.salesforce.com/s/articleView?id=sf.emailadmin%5Fconsiderations%5Fdeliverability%5Fhurdles.htm&type=5).

_Evaluate [DMARC aggregate reports](/resources/dmarc-aggregate-report) for some time to gain insights into the sources and volume of unauthorized email activities targeting your domain._ We emphasize starting with the ‘quarantine’ policy before transitioning to the ‘reject’ policy. This **gradual rollout** allows you to assess the impact on email deliverability and address any issues before fully [enforcing a stricter policy](/dmarc/a-guide-to-advancing-dmarc-policies-for-enhanced-email-deliverability/).

It’s important that you establish **realistic expectations** from the process and continue monitoring and adjusting aggregate reports, as the online ecosystem is quite dynamic. If needed, communicate the planned policy changes with relevant stakeholders, including IT, email administrators, and [marketing teams](https://www.meltwater.com/en/blog/6-essential-roles-of-the-modern-marketing-team). 

Ensure that all parties **understand the rationale** behind the [policy changes](/dmarc/understanding-dmarc-percentage-tag-for-advancing-policies/) and are prepared to address any potential implications on email deliverability.

If you need more help or clarification, just **knock on our door**; we are always here to help you with [DMARC](/email/dmarc)!

For growing enterprises, partnering with a trusted [Shopify plus development agency](https://ecommerce.folio3.com/shopify-development/shopify-plus-agency/) ensures your store is scalable, secure, and built to deliver long-term success.

## Topics

DMARCemail securityTrends 

![Brad Slavin](https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg) 

Brad Slavin 

General Manager

General Manager at DuoCircle. Product strategy and commercial lead across the email security portfolio.

## Secure your email infrastructure

Protect, authenticate, and deliver. Contact our team to find the right solution.

[Contact Sales](/contact/) [Explore Products](/products/) 

## Related Articles

[  DMARC 6m  Causes and Solutions of DMARC Failures  Apr 2, 2024 ](/blog/dmarc/causes-and-solutions-of-dmarc-failures/)[  DMARC 4m  External Domain Verification for DMARC Reporting and Monitoring  Jan 24, 2024 ](/blog/dmarc/external-domain-verification-for-dmarc-reporting-and-monitoring/)[  DMARC 8m  How Does DMARC Help Marketers Improving Email Deliverability?  Apr 24, 2024 ](/blog/dmarc/how-does-dmarc-help-marketers-improving-email-deliverability/)[  DMARC 3m  Microsoft’s 000 Reason for Email Failure With DMARC  Mar 5, 2024 ](/blog/dmarc/microsofts-000-reason-for-email-failure-with-dmarc/)

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