--- title: "How to get started with BIMI for Zoho Mail- a guide to acquiring a verified checkmark | DuoCircle" description: "How to get started with BIMI for Zoho Mail- a guide to acquiring a verified checkmark." image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/blog/email-security/how-to-set-up-bimi-zoho-mail-verified-checkmark-guide/" --- Quick Answer BIMI on Zoho Mail displays your brand logo with a blue verified checkmark next to authenticated emails. To enable it: (1) publish SPF, (2) publish DKIM, (3) publish DMARC at p=quarantine or p=reject (BIMI does not work at p=none), (4) obtain a Verified Mark Certificate (VMC) from a CA like DigiCert, which proves you own the trademarked logo (Zoho requires the VMC, even though some other providers do not), (5) host the logo as an SVG Tiny Portable/Secure file on your domain, and (6) publish a BIMI TXT record at default.\_bimi.yourdomain.com pointing to the SVG and the VMC. After DNS propagation, recipients on Zoho Mail (and Gmail, Yahoo, Apple Mail, others that support BIMI) see the verified logo, which improves recognition and engagement. How to get started with BIMI for Zoho Mail- a guide to acquiring a verified checkmark Your browser does not support the audio element. [ Download episode](https://media.mailhop.org/duocircle/images/2024/11/How-to-get-started-with-BIMI-for-Zoho-Mail-a-guide-to-acquiring-a-verified-checkmark.mp3) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=undefined%2Fblog%2Femail-security%2Fhow-to-set-up-bimi-zoho-mail-verified-checkmark-guide%2F "Share on LinkedIn") [ ](https://twitter.com/intent/tweet?text=How%20to%20get%20started%20with%20BIMI%20for%20Zoho%20Mail-%20a%20guide%20to%20acquiring%20a%20verified%20checkmark&url=undefined%2Fblog%2Femail-security%2Fhow-to-set-up-bimi-zoho-mail-verified-checkmark-guide%2F "Share on X/Twitter") [ ](https://www.facebook.com/sharer/sharer.php?u=undefined%2Fblog%2Femail-security%2Fhow-to-set-up-bimi-zoho-mail-verified-checkmark-guide%2F "Share on Facebook") [ ](https://reddit.com/submit?url=undefined%2Fblog%2Femail-security%2Fhow-to-set-up-bimi-zoho-mail-verified-checkmark-guide%2F&title=How%20to%20get%20started%20with%20BIMI%20for%20Zoho%20Mail-%20a%20guide%20to%20acquiring%20a%20verified%20checkmark "Share on Reddit") [ ](mailto:?subject=How%20to%20get%20started%20with%20BIMI%20for%20Zoho%20Mail-%20a%20guide%20to%20acquiring%20a%20verified%20checkmark&body=Check out this article: undefined%2Fblog%2Femail-security%2Fhow-to-set-up-bimi-zoho-mail-verified-checkmark-guide%2F "Share via Email") ![BIMI for Zoho Mail](https://media.mailhop.org/duocircle/images/2024/11/sendgrid-alternative-7318.jpg) After Gmail and other key players, Zoho Mail is now openly supporting BIMI, allowing senders to display their brand logos with a **blue verified checkmark** in Zoho mailboxes. Email security risks are on the rise, stressing [95% of the top 500 cybersecurity leaders](https://www.egress.com/media/o1sbpq5t/egress%5Femail%5Fsecurity%5Frisk%5Freport%5F2024.pdf) about it. Given such instances and reports, setting up BIMI for Zoho Mail is all the more important to **establish trust and improve engagement**. With Zoho Mail’s [DMARC compliance](/dmarc/a-guide-to-checking-dmarc-compliance/), BIMI further strengthens [email security](/) by authenticating your domain and reducing the risk of phishing. This combination enhances deliverability, helps build customer confidence, and aligns your emails with industry-leading authentication practices. ## Requirements for setting up BIMI for Zoho Mail [![email authentication](https://media.mailhop.org/duocircle/images/2024/11/hosted-email-server-6175.jpg)](https://media.mailhop.org/duocircle/images/2024/11/hosted-email-server-6175.jpg) **Deploying BIMI** requires a strong [email authentication](/resources/email-authentication) base. Here is what you have to ensure- ### Properly configured SPF for your domain A properly configured [SPF record](/content/spf-records) ensures that only authorized IP addresses and [mail servers](https://www.activecampaign.com/glossary/mail-server) are being used to send emails from your domain. This [blocks fake emails](https://www.bleepingcomputer.com/news/google/google-now-blocks-spoofed-emails-for-better-phishing-protection/) from unapproved IPs and servers, keeping your domain and business reputation safe. ### Properly configured DKIM for your domain DKIM helps maintain the integrity of emails sent from your domain by checking whether the email was actually sent by the **claimed sender** and if it was altered in transit. This email authentication protocol involves a pair of cryptographically secured [public and private keys](https://www.digicert.com/faq/cryptography/how-does-a-public-private-key-pair-work). ### Properly configured DMARC for your domain To implement BIMI, you are required to configure a DMARC record for your domain and publish it on the DNS. [DMARC](/resources/what-is-dmarc) builds on [SPF](/resources/what-is-spf) and DKIM results, empowering you to **instruct recipients**’ mail servers on how to handle [fraudulent emails](https://www.cbsnews.com/news/blackmail-email-scams-spotting-threat/) sent from your domain. Depending upon your expectations from email authentication and tolerance for false positives, you can choose a ‘**none,’ ‘quarantine,’ or ‘reject’ policy**. But for BIMI, you can’t set your [DMARC record](/resources/create-dmarc-records) on the ‘none’ policy as it provides no protection; the ‘none’ policy is only meant for monitoring. _To set up Zoho BIMI, first enforce your email policy, then begin the BIMI setup_. ### Getting a Verified Mark Certificate (VMC) [Verified Mark Certificate](https://www.digicert.com/faq/email-trust/what-is-a-verified-mark-certificate) lets you **verify the ownership** of your brand logo so that you can use it to set up BIMI. A VMC isn’t always needed for BIMI, but some providers like Zoho Mail require it. _Trusted authorities like DigiCert can issue VMCs for businesses_. [![verified mark ceritifcate](https://media.mailhop.org/duocircle/images/2024/11/dkim-selector.jpg)](https://media.mailhop.org/duocircle/images/2024/11/dkim-selector.jpg) ## Steps to configuring BIMI for Zoho ### Prepare Your Brand Logo - Convert your logo to SVG Tiny 1.2 format using a [BIMI](/resources/what-is-bimi) SVG logo converter. - _Ensure the logo is square, under 32 KB, and has a solid background_. - Avoid **animations or interactive elements**. ### Generate a BIMI Record - Sign up for free on online **BIMI record-generating tools**. - Enter your domain name, logo URL, VMC, selector (optional), and [email address](/email-hosting/finding-email-addresses-for-business-professionals/) (optional). ### Create and Configure Your BIMI Record - Enter your domain name, logo URL, and **VMC certificate details**. - Publish the generated [BIMI record](https://manage.accuwebhosting.com/knowledgebase/4490/What-is-a-BIMI-Record.html) in your DNS. - Example TXT record: v=BIMI1;l= ### Verify Your BIMI Record - Use a credible **BIMI lookup tool** to confirm the record is correctly set up. Once done, your BIMI logo will appear in [Zoho Mail](https://www.zoho.com/mail/) and other email clients supporting BIMI. ![Brad Slavin](https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg) Brad Slavin General Manager General Manager at DuoCircle. Product strategy and commercial lead across the email security portfolio. ## Secure your email infrastructure Protect, authenticate, and deliver. Contact our team to find the right solution. [Contact Sales](/contact/) [Explore Products](/products/) ## Related Articles [ Email Security 8m BIMI in 2026: What the Certificate Authority Does, and What Your DMARC Tool Does May 5, 2026 ](/blog/bimi-2026-what-the-ca-does-what-your-dmarc-tool-does/)[ Email Security 8m Designing A Custom Dkim Architecture For High-Volume Email Senders Apr 28, 2026 ](/blog/designing-custom-dkim-architecture-for-high-volume-email-senders/)[ Email Security 12m DMARC, SPF, and DKIM in 2026: Why Email Authentication Is Now a Regulatory Requirement, Not Just a Best Practice Apr 29, 2026 ](/blog/dmarc-spf-dkim-2026-email-authentication-regulatory-requirement-best-practice/)[ Email Security 5m Email Monitoring Tools: A Complete Guide to Protecting Your Email Ecosystem May 7, 2026 ](/blog/email-monitoring-tools-guide-protecting-your-email-ecosystem-security/) ```json {"@context":"https://schema.org","@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. 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