--- title: "Why You Need to Prioritize Email Security While Selecting an Email Marketing Vendor | DuoCircle" description: "Designing a successful email marketing campaign takes time and strategy." image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/blog/email-security/why-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor/" --- Quick Answer Email delivers 92% of malware payloads, the FBI recorded a 110% rise in phishing between 2019 and 2020, and roughly 50% of US organizations have experienced a data breach, so the security posture of an email marketing vendor is part of your own attack surface. When evaluating a vendor, audit four areas: their infrastructure controls (vulnerability management, network and application security, endpoint protection); their certifications and regulatory alignment (SOC 2, CCPA, GDPR); their access controls (SAML SSO, session timeouts); and whether they staff in-house security or outsource it. Then layer your own controls on top: SPF, DKIM, and DMARC on the sending domain, archiving and forwarding policies, and clear incident expectations in the contract. The vendor's security failure becomes your customer-data exposure, so price and feature comparison without a security review is incomplete. Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=undefined%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F "Share on LinkedIn") [ ](https://twitter.com/intent/tweet?text=Why%20You%20Need%20to%20Prioritize%20Email%20Security%20While%20Selecting%20an%20Email%20Marketing%20Vendor&url=undefined%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F "Share on X/Twitter") [ ](https://www.facebook.com/sharer/sharer.php?u=undefined%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F "Share on Facebook") [ ](https://reddit.com/submit?url=undefined%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F&title=Why%20You%20Need%20to%20Prioritize%20Email%20Security%20While%20Selecting%20an%20Email%20Marketing%20Vendor "Share on Reddit") [ ](mailto:?subject=Why%20You%20Need%20to%20Prioritize%20Email%20Security%20While%20Selecting%20an%20Email%20Marketing%20Vendor&body=Check out this article: undefined%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F "Share via Email") ![email marketing vendor](https://media.mailhop.org/duocircle/images/2021/12/dkim-validation-8743.jpg) _Designing a successful email marketing campaign takes time and strategy_. While it is imperative to partner with an established email marketing vendor, you cannot possibly overlook [email security](/). As an enterprise head, you might be focusing on intensifying your digital footprint by working on your email list and leads. Amidst all these responsibilities, it’s easy to ignore online threats from malicious actors. While most established email marketing vendors offer [anti-phishing services](/email/phishing-protection) and **ransomware protection**, you need to guard yourself against other modes of attacks too. To craft a better experience on your digital journey, _you need to know the best practices while selecting your email marketing vendor_. ## Statistics Demonstrating The Need For Adequate Email Security Before proceeding further, here are some figures that present a grave scenario concerning [email security](/). - Email accounts **for 92%** of the delivery mechanisms for malware. - Between 2019 and 2020, the [FBI recorded a 110% increase](https://www.ic3.gov/Media/PDF/AnnualReport/2020%5FIC3Report.pdf) in **phishing attacks**. This fact underlines the need for [phishing protection](/email/phishing-protection) for your organization. - Given that **83.88% of global emails** [happen to be spam](https://talosintelligence.com/reputation%5Fcenter/email%5Frep), you need to ensure that your target audience receives your emails. - [Spear phishing accounts](https://www.europol.europa.eu/newsroom/news/europol-publishes-law-enforcement-and-industry-report-spear-phishing) for **95% of the attack vectors** for social engineering groups. - From 2021, ransomware attacks are [expected to cost](https://purplesec.us/resources/cyber-security-statistics/) organizations **at least $6 trillion** each year. ## Why Email Security is an Essential Aspect While Looking for an Email Marketing Vendor? _With data breaches piling up rapidly, it makes sense to prioritize email security when you collaborate with a vendor_. It makes sense to consider the prime **security aspects** to ensure that your customer data remains in safe hands. Under no condition can you ignore third-party vendor security. From the choice of [email hosting](/email/hosted-email) provider to security tools, you need to gauge your **defense mechanism** with prudence. While you remain focused on your leads and conversions, threat actors might steal your customer credentials. Such an occurrence would ultimately lead to an infringement of privacy while costing your business **millions of dollars** in terms of lost customers. [![email security](https://media.mailhop.org/duocircle/images/2021/12/DMARC-report-service-9761.jpg)](https://media.mailhop.org/duocircle/images/2021/12/DMARC-report-service-9761.jpg) ## Why Should You Prioritize Email Marketing Vendor Security? Given that about **50% of US organizations** have [suffered data breaches](https://cpl.thalesgroup.com/sites/default/files/content/research%5Freports%5Fwhite%5Fpapers/field%5Fdocument/2020-04/2020-data-threat-report.pdf), you need to address **email security** seriously. In this regard, you need to scrutinize the vendor’s infrastructure in terms of security mechanisms. _The robustness of the vendor’s system directly determines the speed at which you can deliver emails to potential customers_. At the same time, one has to be vigilant concerning the underlying security, including dedicated security professionals. Also, make sure to check the following aspects. - Among other aspects, you need to check their vulnerability management tools, network security, application security, and endpoint protection. - When you partner with one of the vendors, ensure that they have adequate certifications such as [SOC 2 reports](https://www.litmus.com/blog/a-partner-you-can-trust-litmus-successfully-completes-soc-2-examination/). - Moreover, they should adhere to the prescribed **security benchmarks** set by CCPA and GDPR. - Some of the other [email security](/) features include single sign-on with SAML and session timeouts. ## Other Key Aspects to Consider While Hiring An Email Marketing Vendor Besides email security, _the following factors also must be considered while choosing an email marketing vendor_. ### What Type of Services Would You Need? In the first place, you need to decide the types of **email marketing services** the vendor offers. It will help you come up with the most appropriate business model and manage client relationships. In this context, you should consider the following aspects: - What are your goals while you seek email marketing services? - How deeply would you be involved in the campaigns? - Do you need services like [email archiving](/content/email-archiving/) and [email forwarding](/email/email-forwarding) from the vendor? - Do you want any other allied services? _Reputed vendors specialize in all these domains besides providing their clients with powerful tools for email marketing_. Furthermore, they perform all the necessary tasks right from the basics, like creating email templates. Some of the supplementary services include analytics, creative aspects, etc. At the same time, they will deploy adequate [email security](/) tools. ### What Specific Features Are You Looking For? As you explore different tools for email marketing, you need to narrow down your options. _Consider the features and solutions that you would need to leverage your organization’s campaigns_. Based on your marketing goals and target audience, you need to make the call. Some of these features include private labeling, markups, templates, etc. You may also need adequate support to manage multiple clients or deal with permissions or workflows. The vendor would also provide you with templates and emails with custom HTML codes. Once you determine the necessary features, the vendor can provide you with a comprehensive quote. ### Look For Custom Solutions When it comes to [email marketing](/email-security/ensure-your-email-marketing-security-with-these-8-best-practices/), you won’t be facing many of the generic problems. Therefore, it is imperative to seek custom solutions to handle unique challenges. Make sure to partner with one of the agencies capable of providing you with **customized solutions**. Once they understand your organization’s goals, they can roll out the services accordingly. Established vendors would tailor their email marketing strategies as per your requirements. Most importantly, you should enjoy **cost flexibility** when you seek custom services. [![email marketing ](https://media.mailhop.org/duocircle/images/2021/12/spf-permerror-9703.jpg)](https://media.mailhop.org/duocircle/images/2021/12/spf-permerror-9703.jpg) ### Tally Your Budget With The Vendor’s Pricing Being an enterprise owner, you would want to consider email marketing to be an investment. As you scale up your organization, you need to increase the budget. However, when you collaborate with the vendor, there must be a transparent view of the pricing. Most vendors offer **scalable services**, but it makes sense to work with a vendor with fair billing practice. Make sure that they can provide quotes depending on the specific needs of your enterprise. ### In-house Services vs. Outsourcing While some vendors have in-house professionals to carry out email marketing work, others hire external parties and outsource the tasks. Considering the importance of [email security](/), business owners need to opt for the first option. Besides, collaborating with internal professionals would be easier, as they could tweak the strategies or make necessary changes quickly. ## Final Words While you would look forward to collaborating with a vendor offering allied services such as website designing or email hosting, never overlook **email security** in terms of priority. _Nothing beats cyber vigilance at a time when phishing and ransomware attacks through emails are at their peak_. Partnering with the correct email marketing vendor is crucial, as you would not be risking your customer’s data and organizational integrity. ![Brad Slavin](https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg) Brad Slavin General Manager General Manager at DuoCircle. Product strategy and commercial lead across the email security portfolio. ## Secure your email infrastructure Protect, authenticate, and deliver. Contact our team to find the right solution. [Contact Sales](/contact/) [Explore Products](/products/) Share this article [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F) [ ](https://twitter.com/intent/tweet?text=Why%20You%20Need%20to%20Prioritize%20Email%20Security%20While%20Selecting%20an%20Email%20Marketing%20Vendor&url=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Femail-security%2Fwhy-you-need-to-prioritize-email-security-while-selecting-an-email-marketing-vendor%2F) Copy Related Articles - [ BIMI in 2026: What the Certificate Authority Does, and What Your DMARC Tool Does Email Security ](/blog/bimi-2026-what-the-ca-does-what-your-dmarc-tool-does/) - [ ![Designing A Custom Dkim Architecture For High-Volume Email Senders](https://media.mailhop.org/duocircle/images/2026/04/buy-smtp-1290.jpg) Designing A Custom Dkim Architecture For High-Volume Email Senders Email Security ](/blog/designing-custom-dkim-architecture-for-high-volume-email-senders/) - [ ![DMARC, SPF, and DKIM](https://media.mailhop.org/duocircle/images/2026/04/spf-record-4526.jpg) DMARC, SPF, and DKIM in 2026: Why Email Authentication Is Now a Regulatory Requirement, Not Just a Best Practice Email Security ](/blog/dmarc-spf-dkim-2026-email-authentication-regulatory-requirement-best-practice/) - [ ![Email Monitoring Tools](https://media.mailhop.org/duocircle/images/2026/05/spf-validator-6720.jpg) Email Monitoring Tools: A Complete Guide to Protecting Your Email Ecosystem Email Security ](/blog/email-monitoring-tools-guide-protecting-your-email-ecosystem-security/) ## Related Articles [ Email Security 8m BIMI in 2026: What the Certificate Authority Does, and What Your DMARC Tool Does May 5, 2026 ](/blog/bimi-2026-what-the-ca-does-what-your-dmarc-tool-does/)[ Email Security 8m Designing A Custom Dkim Architecture For High-Volume Email Senders Apr 28, 2026 ](/blog/designing-custom-dkim-architecture-for-high-volume-email-senders/)[ Email Security 12m DMARC, SPF, and DKIM in 2026: Why Email Authentication Is Now a Regulatory Requirement, Not Just a Best Practice Apr 29, 2026 ](/blog/dmarc-spf-dkim-2026-email-authentication-regulatory-requirement-best-practice/)[ Email Security 5m Email Monitoring Tools: A Complete Guide to Protecting Your Email Ecosystem May 7, 2026 ](/blog/email-monitoring-tools-guide-protecting-your-email-ecosystem-security/) ```json {"@context":"https://schema.org","@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. 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