--- title: "Email Requirements That No MSP Can Afford To Ignore | DuoCircle" description: "Email is one of the most preferred modes of communication today. It is fast and most times reaches its recipients safely." image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/blog/msp-email-security/email-requirements-that-no-msp-can-afford-to-ignore/" --- Quick Answer Managed service providers handle five recurring email workloads on behalf of clients. Tenant-to-tenant migration is the most demanding: domains, passwords, mailboxes, and OneDrive accounts have to move during platform consolidations or upgrades. MX backup keeps inbound mail flowing during primary server failures via prioritized mail-exchange records and automatic domain failover. Email archiving handles long-term retention for legal and compliance reference. Email marketing requires audience segmentation, relevance, personalization, and engaging content that survives both the recipient's filters and a generic-blast competitor. Email security is the through-line: phishing and other email-borne threats account for a large share of attacks (a VIPRE study put spam and phishing at 63% of infections), and traditional in-house tools rarely keep up with attacker tooling, so MSPs need dedicated email security capability with continuous monitoring. Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=undefined%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F "Share on LinkedIn") [ ](https://twitter.com/intent/tweet?text=Email%20Requirements%20That%20No%20MSP%20Can%20Afford%20To%20Ignore&url=undefined%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F "Share on X/Twitter") [ ](https://www.facebook.com/sharer/sharer.php?u=undefined%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F "Share on Facebook") [ ](https://reddit.com/submit?url=undefined%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F&title=Email%20Requirements%20That%20No%20MSP%20Can%20Afford%20To%20Ignore "Share on Reddit") [ ](mailto:?subject=Email%20Requirements%20That%20No%20MSP%20Can%20Afford%20To%20Ignore&body=Check out this article: undefined%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F "Share via Email") ![Email requirements That No MSP Can Afford To Ignore](https://media.mailhop.org/duocircle/images/2021/06/office-365-to-Office-365-migration-4619.jpg) Email is one of the most preferred modes of communication today. I\_t is fast and most times reaches its recipients safely\_. Emails are instantaneous by nature, and their efficacy has been proved beyond doubt. Users sent approximately [306.4 billion emails in 2020](https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/), and that number is rising steadily at a consistent rate. However, with the increased usage of electronic mail, numerous complications appear. Here, managed services providers assume greater significance as they are responsible for the upkeep of the facility and see to it that the service remains unobstructed and protected for their clients. It has to be ensured since it has a direct bearing on the financial and **security stature**. It’s one of the different types of managed services that organizations outsource to third parties. [![managed services examples of email support](https://media.mailhop.org/duocircle/images/2021/06/office-365-migration-service-8674.jpg)](https://media.mailhop.org/duocircle/images/2021/06/office-365-migration-service-8674.jpg) The graph is a clear indicator of the **importance of emails** and their growing significance. Therefore, _MSPs must ensure that they are protected from malicious actors and function as per the client’s requirements_. Below are the prominent [managed services examples](/content/managed-services-offerings/managed-service-provider-examples) of email support often managed by MSPs and MSSPs. ## Tenant To Tenant Migrations This service is one of the most critical tasks for any MSP. In an _ever-changing world of technology_, it is common for organizations to upgrade and implement newer tools. However, implementing more recent tools and technologies may not be as easy as it seems. It requires the migration of domains, passwords, mailboxes, and more. _Most organizations may not have the time and the inclination to put in the effort required_. Hence, the [role of the MSP](https://searchcio.techtarget.com/feature/MSP-roles-and-responsibilities-are-undergoing-rapid-change-heres-why) assumes greater importance. [Tenant to tenant migration](/email/tenant-migration) is a routine activity in the services list provided by the MSPs and MSSPs. Larger organizations undergo **cross-tenant migrations** to bring in greater homogeneity in their workflow. _All this makes it crucial to have a partner that can handle migration processes flawlessly_. ## MX Backup Despite the rise of alternatives, _business communication is still predominantly dealt with using emails around the world_. Hence, organizations must identify mail exchange servers as per the priority lists. Many large organizations deploy multiple mail exchanges, and it is the responsibility of the MSP to list them as per their importance. The MSP is also responsible for maintaining [MX backup](/email/email-backup-mx). Organizations choose third-party vendors for this purpose for ease of maintenance and continuous monitoring. [A diligent MX backup](/mx-backup/what-is-backup-mx-and-what-should-you-look-for/) process is required since _one wouldn’t want a situation where the primary server fails and there is no backup server to fall back upon in an emergency_. There is also the automatic domain failover, where incoming mails move over to the **MX Backup server** when the primary one fails. [![MSP email threat statistics ](https://media.mailhop.org/duocircle/images/2021/06/Key-MSP-Email-Threat-Statistics.jpg)](https://media.mailhop.org/duocircle/images/2021/06/Key-MSP-Email-Threat-Statistics.jpg) ## Email Archiving [Email archiving](/content/email-archiving/) is another responsibility that MSPs oversee. Users must archive emails after a certain period since they tend to block the inbox and eat up space. _Archiving is also of immense value and liability for essential reference and legal compliance_. ## Email Marketing With the world increasingly becoming mobile, advertising one’s services must follow the same. Hence, email marketing is what the new world has been looking for, though it is not a pretty recent phenomenon. From the time the internet had made a mark, email has been the tool for communication. Presently, _it is the most used mode of transferring information, especially for corporations_. In the same vein, organizations advertise their presence and send out sales and marketing content through emails. However, with organizations diversifying, the **role of the MSP** and the MSSPs amplifies. There are certain tenets to effective [email marketing](https://www.prontomarketing.com/blog/5-features-of-an-effective-msp-marketing-email/). ### Audience It is essential to know one’s audience. _Communication in text format does have its disadvantages too_. At times, the tone of the email may be misconstrued, and not every recipient will be able to grasp what is told. Hence, a thorough survey needs to be done before the email is sent out. It is also a grave mistake that most marketing managers end up making monotonous content. It has to be horses with courses. People from different age groups or specialities have different needs, and so must the approach be. ### Relevance One has to be to the point and direct. If it is a sales pitch, then do have a call to action. _Irrelevant emails are generally an eyesore and will kill whatever chances of conversion there could have been_. One can only gauge the relevance of the content after the previous point has been ascertained. ### Personalize _Personalization of emails has a positive effect on the reader_. It creates a kind of intimacy that an official email will not be able to. Addressing one by his or her first name is an effective way to garner attention. The relevance of the email also increases once that connection has been established. Most marketing managers focus on creating that direct thread of communication to attract consumers towards their objective. ### Storytelling Selling a product can be a daunting task, especially to niche audiences. However, if the content is presented excitingly like a story, the probability of the recipient getting interested in reading increases manifold. It also helps to throw in freebies or giveaways, by offering [custom made t-shirts](https://www.printful.com/make-your-own-shirt), for instance. The idea is to engage the audience, which will only be possible if the content is stimulating. Consider exploring innovative storytelling techniques through advancements like [story crafting with AI](https://www.canva.com/create/story-generator/), enabling the creation of compelling narratives to captivate your audience. [![email security service](https://media.mailhop.org/duocircle/images/2021/06/office-365-tenant-migration-tool-6498.jpg)](https://media.mailhop.org/duocircle/images/2021/06/office-365-tenant-migration-tool-6498.jpg) ### Email Security _Email security is one of the primary tasks of MSPs_. Providing [email security service](/) is vital to the overall safety of the organization. Unfortunately, with the explosive growth of email communication, there is also a rampant **increase in phishing** and other cyber threats. These issues have to be countered deftly through sophisticated tools and constant monitoring. In addition, malicious attempts are made to penetrate the network and gain access to classified information, and _MSPs have to be cautious and vigilant at all times_. ## Final Words Today, MSPs are an integral part of the tech landscape and will attain greater importance in the coming days. However, _they would have to keep reinventing themselves with newer skills and capabilities in a shrinking space filled with fiercely competitive rivals_. Email services being a vital cog in the wheel is a great starting point from where the MSPs and [MSSPs](/msp-email-security/business-trends-every-msp-and-mssp-must-look-out-for-in-2021-ahead/) can get a strong foothold and move up the ladder quickly. ![Brad Slavin](https://media.mailhop.org/dmarcreport/images/team/brad-slavin.jpg) Brad Slavin General Manager General Manager at DuoCircle. Product strategy and commercial lead across the email security portfolio. ## Secure your email infrastructure Protect, authenticate, and deliver. Contact our team to find the right solution. [Contact Sales](/contact/) [Explore Products](/products/) Share this article [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F) [ ](https://twitter.com/intent/tweet?text=Email%20Requirements%20That%20No%20MSP%20Can%20Afford%20To%20Ignore&url=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.duocircle.com%2Fblog%2Fmsp-email-security%2Femail-requirements-that-no-msp-can-afford-to-ignore%2F) Copy Related Articles - [ ![Digital Transformation](https://media.mailhop.org/duocircle/images/2021/05/buy-smtp-3762.jpg) 7 Ways MSPs Must Evolve To Capitalize On Booming Digital Transformation Blog ](/blog/msp-email-security/7-ways-msps-must-evolve-to-capitalize-on-booming-digital-transformation/) - [ ![Email MSP Business](https://media.mailhop.org/duocircle/images/2022/01/dmarc-check-7308.jpg) Aspects Your Email MSP Business Needs to Consider to Attract And Retain Clients Blog ](/blog/msp-email-security/aspects-your-email-msp-business-needs-to-consider-to-attract-and-retain-clients/) - [ ![MSP Reseller Programs](https://media.mailhop.org/duocircle/images/2025/09/SMTP-server-mail-6708.jpg) Boosting Revenue With MSP Reseller Programs: What You Need To Know Blog ](/blog/msp-email-security/boosting-revenue-with-msp-reseller-programs-what-you-need-to-know/) - [ ![MSP, And MSSP](https://media.mailhop.org/duocircle/images/2021/03/email-smtp-service-4933.jpg) Business Trends Every MSP, And MSSP Must Look Out For In 2021 & Ahead Blog ](/blog/msp-email-security/business-trends-every-msp-and-mssp-must-look-out-for-in-2021-ahead/) ## Related Articles [ MSP Security 5m 7 Ways MSPs Must Evolve To Capitalize On Booming Digital Transformation May 13, 2021 ](/blog/msp-email-security/7-ways-msps-must-evolve-to-capitalize-on-booming-digital-transformation/)[ MSP Security 7m Aspects Your Email MSP Business Needs to Consider to Attract And Retain Clients Jan 5, 2022 ](/blog/msp-email-security/aspects-your-email-msp-business-needs-to-consider-to-attract-and-retain-clients/)[ MSP Security 15m Boosting Revenue With MSP Reseller Programs: What You Need To Know Sep 4, 2025 ](/blog/msp-email-security/boosting-revenue-with-msp-reseller-programs-what-you-need-to-know/)[ MSP Security 6m Business Trends Every MSP, And MSSP Must Look Out For In 2021 & Ahead Mar 12, 2021 ](/blog/msp-email-security/business-trends-every-msp-and-mssp-must-look-out-for-in-2021-ahead/) ```json {"@context":"https://schema.org","@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. 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