--- title: "How To Avoid Spam Filters And Ensure Email Delivery To The Recipient’s Inbox | DuoCircle" description: "Join the thousands of organizations that use DuoCircle Find out how affordable it is for your organization today and be pleasantly surprised.Interested in" image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/content/email-spam-filter/how-to-avoid-spam-filters/" --- Content # How To Avoid Spam Filters And Ensure Email Delivery To The Recipient’s Inbox Join the thousands of organizations that use DuoCircle Find out how affordable it is for your organization today and be pleasantly surprised.Interested in [ Talk to an Expert → ](/contact/) [ See what we make ](/products/) ## How To Avoid Spam Filters And Ensure Email Delivery To The Recipient’s Inbox [Spam Filtering - Sign Up](/email/spam-filtering) _The primary step in knowing how to avoid spam filters is to answer the question_, ‘[What do spam filters look for](/content/email-spam-filter/what-do-spam-filters-look-for) in the received email’s content?’ An email can trigger a spam filter with numerous criteria and **spam trigger words** like ‘Call now,’ ‘winner,’ and ‘luxury’ in the subject line or main body. Such emails will be labeled as spam and redirected to the spam folder. However, some spam filters can misinterpret a message as spam even if sent by a genuine or trusted sender. Such messages may not reach the desired recipient, thus discontinuing email communication. It can happen with both [free email spam filters](/content/email-spam-filter/free-email-spam-filter) such as [spam filter Gmail](/content/email-spam-filter/spam-filter-gmail) and paid ones. Here are some points to note to avoid such instances. ![email spam filter](https://media.mailhop.org/duocircle/images/2020/11/gateway-filters-1.png) ### How To Avoid Spam Filters There are millions of email transactions in a day. However, _a large chunk of genuine emails doesn’t reach the recipients’ inboxes and ends up as spam_. There could be various reasons for misinterpreting an **email as spam**. However, even a tiny error can result in enormous damage to a sender’s reputation. Here are some helpful steps for genuine senders to avoid spam filters. #### Keep Up The Email Activity A dormant email address kept inactive for a long time can make the potential customers not recognize it and delete the emails sent from it. It will increase the email bounce rate and let [spam filtering solutions](/content/email-spam-filter/spam-filtering-solutions) identify your emails as spam. Hence a _user should have a habit of using the email service regularly_. #### Get A Third-Party Certificate The users should get certified from a reliable service provider as a trusted sender and get a **Sender Score Certified status**. It is usually a paid service, but it is worth it! #### Using A Definite Sender Name The ‘from’ field of an email must contain a recognizable name like the sender’s name or brand name. Most email recipients will look at the ‘from’ field of the email address, and if they don’t find it familiar, they move on without reading it or delete it. It could make specific [spam filtering techniques](/content/email-spam-filter/spam-filtering-techniques) interpret them as spam. #### Ensure That You Are Not A Blacklisted Sender There are specific [tools available](https://sendgrid.com/blog/5-ways-check-sending-reputation/) in the market to check if a particular email address is listed under the blacklisted senders’ list. A blacklisted sender’s IP address can have a bad reputation in the digital world and affect **email deliverability**. #### Pre-Checking Emails Before Sending Always check emails before sending it to the subscribers to test for any [spam triggers](https://www.activecampaign.com/blog/spam-words) in the message or header and determine its quality of being legitimate. #### Having A Reliable Email Service Provider (ESP) _A reliable ESP should be chosen to gain a good reputation among the clients_. The clients of such an ESP send out valuable content and have high scores on their IP addresses compared to non-reputed ESPs whose IP addresses get blocked easily. #### Ask For A Subscription Twice The [CAN-SPAM Act](https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business) implemented in 2003 makes it obligatory to provide an ‘Unsubscribe’ link that should work for a minimum of 30 days after confirming. It is also advised that there should be a two-step subscription, which means if a user clicks on the ‘Subscribe’ link, they must receive a ‘Confirm’ link email to confirm the subscription. [Email spam filters](/content/email-spam-filter) are a must-have for avoiding unnecessary emails piling up in the users’ mailbox. However, from a potential business perspective, it is also necessary to know how to avoid spam filters; it helps vital promotional emails land in the potential customer’s inbox instead of spam folders. And many of the [best free spam filters](/content/email-spam-filter/best-free-spam-filter) are as good in efficacy as the paid ones. Knowing ‘[what is a spam filter and how does it work](/content/email-spam-filter/what-is-a-spam-filter-and-how-does-it-work)’ is essential for a sender to know how to overcome it. ##### Join the thousands of organizations that use DuoCircle --- Find out how affordable it is for your organization today and be pleasantly surprised. [Spam Filtering - Sign Up](/email/spam-filtering)Interested in our Partner Program for MSPs and VARs? Visit Our [MSP Partner Program](/msp-partner-program). ## Ready to talk? Same-day response from someone technical. We tell you yes or no quickly. If yes, we get to work. 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