--- title: "Using SMTP Service for Email Campaigns | DuoCircle" description: "Join the thousands of organizations that use DuoCircle Find out how affordable it is for your organization today and be pleasantly surprised.Interested in" image: "https://www.duocircle.com/images/og-default.png" canonical: "https://www.duocircle.com/content/smtp-as-a-service/smtp-service/" --- Content # Using SMTP Service for Email Campaigns Join the thousands of organizations that use DuoCircle Find out how affordable it is for your organization today and be pleasantly surprised.Interested in [ Talk to an Expert → ](/contact/) [ See what we make ](/products/) ## Using SMTP Service for Email Campaigns [Fix Your SPF Errors Now](/content/spf-permerror) Since [82% of both](https://medium.com/@jrdmrc/82-of-b2b-and-b2c-companies-use-email-marketing-technology-making-it-one-of-the-popular-marketing-fa4b0e46ab2a) B2B and B2C businesses use email marketing, it’s probably safe to say that your organization does too. But since _this type of marketing requires capacities beyond what your email provider can handle, it’s not feasible to do without outside help_. This is why you should look to **SMTP service** for your email campaigns. This article will explain what it is and why it’ll help you with your KPIs. ![outbound smtp](https://media.mailhop.org/duocircle/images/2019/02/display-name-spoofing-protection.png) ### What is SMTP service? _SMTP service is where you use a third-party provider to deliver emails on your behalf._ They have their own [SMTP relay](/content/smtp-as-a-service/smtp-relay) server, which works in a similar fashion to a standard server. As you can guess, these servers not only send **mass emails** effectively, but they also have the reputation to enable them to do so. Below are a few reasons why you should utilize [SMTP as a service](/content/smtp-as-a-service) for your organization. MORE: Know [SMTP pricing](/content/smtp-as-a-service/smtp-pricing) #### Cut down on costs To send out emails at the scale that **SMTP service providers** do, _you’d have to spend quite a bit of money running your own server_. That’s money you don’t have to spend in your marketing budget. Using someone else’s [SMTP server](/content/smtp-as-a-service/smtp-server) takes the burden off you. Depending on the plan you choose, you can spend anywhere between $10 to $900 a month, which is a lot cheaper than running a server. MORE: Know about [email pricing](/content/smtp-as-a-service/email-pricing) ![cheap smtp service](https://media.mailhop.org/duocircle/images/2019/02/domain-name-spoofing-protection-common.png)![outbound email service](https://media.mailhop.org/duocircle/images/2019/02/best-phishing-prevention.png) #### Maintain your sending reputation Your [sending reputation](https://www.sparkpost.com/resources/email-explained/email-sender-reputation/) is dependent on a few factors; industry blacklists and spam reports are two of them. When you have a third-party [free SMTP server](/content/smtp-as-a-service/free-smtp-server) provider send your emails for you, _you’re paying for a service that already has a good reputation_. By default, you protect your own **sending reputation**. #### Make sure your emails are delivered _Having an excellent sending reputation means your emails have better deliverability_. It’s difficult to improve your sending reputation, so it’s a good idea to start with a good one and keep it. By always having a **good reputation**, _you’ll never risk your email blasts ending up in spam folders._ ![outbound smtp relay](https://media.mailhop.org/duocircle/images/2019/02/fake-email-delivery-failed.png)![smtp forwarding service](https://media.mailhop.org/duocircle/images/2019/02/best-phishing-protection.png) #### Enjoy better security Another thing you can enjoy from a third-party [SMTP relay service](/content/smtp-as-a-service/smtp-relay-service) provider is added cybersecurity. Some managed SMTP services can **protect against spoofing and phishing**. The benefits from these capabilities are twofold: _not only do you protect from online scammers breaching your digital defenses, but you also protect your sending reputation_. By getting **better email security**, you’ll get peace of mind knowing your marketing efforts aren’t wasted. ##### Join the thousands of organizations that use DuoCircle --- Find out how affordable it is for your organization today and be pleasantly surprised. [Outbound SMTP - Sign Up FREE](/email/outbound-smtp)Interested in our Partner Program for MSPs and VARs? Visit Our [MSP Partner Program](/msp-partner-program). ## Ready to talk? Same-day response from someone technical. We tell you yes or no quickly. If yes, we get to work. [Talk to an Expert→](/contact/)[See what we make](/products/) ```json {"@context":"https://schema.org","@type":"Organization","name":"DuoCircle LLC","url":"https://www.duocircle.com","logo":{"@type":"ImageObject","url":"https://www.duocircle.com/images/duocircle-logo.png"},"description":"DuoCircle is a portfolio of specialized email products covering protection, authentication, delivery, and routing. 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