Benefits of SMTP Service for Business Emails
If you’re in charge of communications for your company, you’ll know that regular email services can’t handle large volumes of messages; at least, not efficiently. You have to send each email out one by one, plus you have a low cap on how many you can send per day.
A good solution for your mass communication needs is SMTP service. But your budget may be limited, so you’re not sure if it’d be a good fit for you.
Here, we’ve outlined some of the advantages of utilizing hosted SMTP service so you can determine if subscribing is the optimal choice for your business.
Low costs and good flexibility
Since you don’t have to run your own dedicated email server, you’ll enjoy SMTP email service at low prices. Many providers have different packages of varying sizes, so you don’t have to pay extra for a subscription that exceeds your mailing requirements.
Also, most places allow for month-to-month subscriptions instead of yearly ones, so if your needs change, you can switch in a month. The flexibility to increase or decrease your emails per month lets you adjust according to your budget whenever you need.
MORE: Types of SMTP Pricing
Improve deliverability and maintain your reputation
The rate of deliverability for your emails depends on your sending reputation. If you’ve already sent out large amounts of emails to people and they’ve marked them as spam, this lowers your reputation, which then affects how likely it is that your emails will make it into recipients’ inboxes.
When you use SMTP server, it ensures that your IP address and domain don’t get blacklisted. This is because their servers have good relationships and reputations, so any emails sent by them on your behalf won’t be flagged as spam.
MORE: SMTP Host Gmail
Extra cybersecurity
When you use a managed SMTP service that includes features such as malware blocking, you’re ensuring security for both you and your clients.
Cybercriminals can hijack your emails and ruin your sending reputation, which means significant troubles in the future when you want to run more email campaigns. Avoid such hassles by seeking out SMTP relay service that has extra features like these.
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