Email communications are sensitive and prone to exploits, as many details and attachments are exchanged. Threat actors look for vulnerabilities in an email ecosystem and develop strategies to compromise them to steal, alter, and intercept financial details, login credentials, medical information, etc.
Every email marketer strives towards one thing— ensuring that their emails not only reach their recipients’ inboxes but also engage and convert. This is what we call email deliverability, the measure of how successful an email is at reaching the recipient’s inbox, and it’s a metric that can make or break your email marketing efforts.
How safe are your emails? You might think that your email is just a simple tool for communication, but it’s actually a potential entry point for cybercriminals. With over 3.4 million malicious emails sent daily, which is 1.2% of the total email traffic, the chances of your email being one of them are not very bleak! Now, add to this the vast range of threats ranging from phishing to ransomware and malware, each designed to infiltrate, deceive, and damage to the best of its capabilities.
![Car Maker Targeted, Water Utility Infiltrated, Facebook Data Settlement – Cybersecurity News [April 15, 2024]](https://www.duocircle.com/wp-content/uploads/2024/04/smtp-server-mail-2.jpg)
From the latest phishing attacks aimed at a massive American car manufacturer, the impersonation tactics of Sandworm threat actors, the details of the pixel data breach settlement, Google’s ad-blocking measures on YouTube, and the surge in SMS road toll phishing scams—we’re back again with the top cybersecurity news of the week. Stay tuned!
The first quarter of 2024 registered a 28% increase in the average number of cyberattacks per organization as compared to the fourth quarter of 2023. While this surge is the aggregation of all types of cyberattacks, the contribution of unsecured emails as a means of exploitation has been massive.
Check Point Research has released the latest report enlisting the top 10 phishing brands for Q1 2024. Microsoft topped the list, with 38% of phishing attacks targeted at it, while Google and LinkedIn experienced 11% of attacks each. What’s surprising is Airbnb’s entry with 1% of attacks; this could be due to the seasonal holiday surge, specifically among travelers preferring to stay at unique accommodations.
![How to Validate Email Addresses for Improved Deliverability [Tools & Best Practices]](https://www.duocircle.com/wp-content/uploads/2024/04/email_validation.jpg)
In the world of email marketing, your sender’s reputation is everything. If you’re sending emails to invalid or inactive email addresses, this tells email service providers (ESPs) and internet service providers (ISPs) that your address isn’t trustworthy.
Did you know that there’s more to DMARC implementation than just the policies that determine what happens to emails that don’t pass authentication checks (SPF and DKIM)? It is the reporting feature of DMARC that sets the tone for the overall effectiveness of your email security strategy. DMARC reports offer comprehensive insights into how emails claiming to come from your domain are being handled by their recipients and the ones that fail DMARC, SPF, or DKIM validation, providing a clear view of both legitimate and fraudulent activities.
![Google Admin Security, SharePoint File Theft, Health Department Cyberattacks – Cybersecurity News [April 08, 2024]](https://www.duocircle.com/wp-content/uploads/2024/04/what-is-a-dmarc.jpg)
To stay ahead of threat actors and protect valuable assets, you must keep up with the latest cybersecurity news. Join us, and we’ll take you through this week’s discoveries with the new dual admin approval feature in Google Workspace, the new vulnerabilities in Microsoft SharePoint, how threat actors are targeting healthcare IT desks to steal finances, fake Facebook ads and pages spreading malware via hijacked AI tool pages, and the RUBYCARP botnet that has been operating for a decade. Stay Tuned!
DMARC has already gained the attention it deserves, owing to its efficiency in combatting phishing and spoofing attacks. But the journey wasn’t fast and steady from the beginning. It all started when SPF came into play, followed by the amalgamation of Yahoo’s DomainKeys and Cisco’s Identified Internet Mail (IIM). This blog covers the journey of all three email authentication protocols in detail.