What Is a Hosted SMTP?
You may have come across a term called “hosted SMTP.” But what is it? In this article, we give you all the details you need.
Sending out newsletters and promotions through email can be an excellent way to connect with prospects and customers alike. But the most efficient way to distribute large amounts of email isn’t via your own inbox.
In order to handle the capacity of emails you want to send, you’ve looked into a hosted email. But what exactly is this acronym? How can a hosted SMTP help you?
In this article, we break down what “SMTP” means and how you can use a hosted one for your organization’s benefit.
What is an SMTP server?
SMTP stands for “Simple Message Transfer Protocol.” This is what your email client uses to send your messages to the server. In other words, if your email client is the mailbox, then SMTP is the mail truck.
The SMTP server is the vessel that powers the SMTP; it works similarly to how a regular server does. You can consider it as the mailman, since an SMTP server verifies the details and then sends the emails to the correct recipients.
SMTP host: Gmail
As a large-scale email provider, Gmail is an SMTP host themselves. But if you want to use other clients to send emails from Gmail, you should know that Gmail’s SMTP server requires authentication.
To set up the authentication, you just have to enter the SMTP server, username, password, port, and click “yes” on “SMTP TLS/SSL required.” You’ll also have to enable IMAP access. Do note that you’ll only be able to send 100 emails a day through Gmail’s portable SMTP server.
What is SMTP service?
As you’ve probably figured out, regular inboxes are great for communicating with clients on a one-to-one basis but aren’t intended for massive email blasts. There are data limits set by your ISP, after all. This is why you should look into SMTP service from a professional provider.
When you go to a third party for SMTP service, this means you won’t have to maintain your own email servers. If you’re a startup, you can cut down on costs and still achieve what you’ve set out to do with sales and marketing.
What is SMTP relay service?
SMTP relay service is what you need to send bulk emails efficiently. If you’re sending newsletters within your own company, you wouldn’t need a relay service, no matter how many people you’re sending to. This is because you’d be utilizing the same SMTP server.
As the name suggests, SMTP relay service relays the emails from one SMTP server to another under a third party. Not only does this ensure that your emails are delivered swiftly, but it also raises the chances of success of your email campaign.
With SMTP relay service, your deliverability statistics will be much higher.
Subscribing to SMTP relay service can be a very cost-effective way to raise the limitations on your email marketing campaigns without pouring money into your efforts. Providers usually have multiple packages so you can choose one that suits your needs and budget.
You can choose packages ranging from tens to hundreds of thousands, with the prices being anywhere from $10 to $900 per month. This gives you the flexibility to not only pay for what you need, but to also change plans accordingly, without being locked into a whole year’s subscription.
Unlimited SMTP server (free)
Usually, SMTP relay service providers offer free plans if you don’t require a large number of outbound emails. But providers that truly give you unlimited emails for free are pretty rare. If they do, it’s usually as a free trial for a month so you can see if you like their services or not.
Make sure your outbound email is safe
As with anything that goes on the internet, it’s vital that your outbound email is safe and secure. Using an email protection suite can give you access to a managed SMTP service that signs your emails with DKIM and improves deliverability with SPF. As a result, not only is it harder for cybercriminals to hijack your emails, but it also prevents your emails from landing in spam folders.
Another plus to using an email protection suite is that you get protection against malware, phishing, spoofing, and spam. By having this extra software in addition to your antivirus program, you’ll be able to conduct business with no worries about cybersecurity.