How SMTP Relay Service Can Help You

Doing marketing and sales can be difficult, especially when you’re working with a limited budget and want to maintain a professional reputation. Too many emails end up in the spam folder; you certainly don’t want yours to.

If you seek out SMTP relay service from a third-party provider, this can address all your problems in one fell swoop. Read on to find out how this SMTP service can benefit your organization.

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What is SMTP relay service?

First, you need to know what relay service is. It helps to think of it in terms of regular, physical mail. If you need to send a letter to someone in a different country, you wouldn’t use your local mail service; you’d use an international one.

SMTP relay service is the “international” option when it comes to email. When you need to send emails from “me@business.com” to a number of clients with different domain names (such as Gmail, Yahoo, etc.), SMTP relay service allows you to do so.

MORE: Know About SMTP Price

How can SMTP relay service help me?

Chances are, in your organization’s marketing, not only do you send out emails in high volumes, but you also do so on behalf of multiple users. Because of this, you run into a major problem: your emails get flagged as spam. Not only that, but you also hit daily limitations quickly because email providers usually have low caps.

By having a third party relay your emails, you get rid of all those problems. They ensure that you have better email deliverability and also maintain your sending reputation. The higher your reputation is, the better your deliverability rate. Also, your IP won’t be blacklisted.

In addition, the cap will fit your needs better, since SMTP server hosts have different packages to choose from. You’ll be able to send out the number of emails you desire without breaking the budget.

MORE: SMTP Host Gmail

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Protect your sending reputation

Once your IP has been blacklisted, it can be hard to raise your sending reputation. Avoid that situation by using a hosted SMTP service. This type of service will prevent domain name spoofing and protect your reputation no matter how many emails you send out.

MORE: Unlimited SMTP Server Free

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