The Different Types of SMTP Pricing
Deliverability is extremely important in your email campaigns, especially since it can convert prospects into customers. So, you don’t want to use your email provider; this can be inefficient and harm your sending reputation.
SMTP service can be a viable option since you won’t have to host your own SMTP server. You’ll get improved deliverability and reputation, which means fewer emails will land in junk folders.
Here’s what you need to know about SMTP pricing.
Free options for SMTP service
Many third-party providers, such as SMTP host Gmail, have free options available. However, they may not be enough for your company, depending on what your needs are.’
In most cases, free subscriptions allow for around 100 emails a day, which can be adequate for a new business. However, as your company grows, you’ll want to accommodate your growing pains with more capabilities in your email blasts.
Different packages
If your organization needs to send more than a few hundred emails a day, you’ll want to shop around for SMTP service that fits your needs.
Generally, providers charge a monthly price for a set number of emails you can send. Depending on the amount, you can expect to pay anywhere from $10 to $900 per month for SMTP service.
If you’re unsure of what you need, most hosted SMTP have free trials. Also, if you need to adjust the plan limits, you’re not locked in. All you have to do is subscribe to another plan once the month is up.
Think about protection when looking at SMTP email providers
With phishing so rampant nowadays, you should be looking at taking extra measures when it comes to cybersecurity. While there are many SMTP email service providers, few have the added benefit of protection from malware.
When browsing plans, consider going with a managed SMTP relay service that has anti-phishing protection, so your sending reputation stays safe.
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