Transactional Email Service: Take Control Of The Email Communication With Your Customers
How transactional email service guarantees deliverability while offering unlimited scalability.
Consider a scenario that you are building a next-generation task management app and want your customers to connect in more than one way. You want to offer them the ability to receive tasks by email. But time and money are precious resources, and you don’t want to invest it in setting up email servers. Additionally, if in case your app goes viral, you don’t want sleepless nights scaling your email SMTP services. In such cases, transactional email service will come to your rescue.
What Is A Transactional Email Service?
Transactional email is a unique method of communicating with customers in which enterprises send automated and real-time messages to users through email. The emails are generated after users perform a specific action within an application or website. A transactional email service sends these emails programmatically through an email API or SMTP server.
Many businesses execute transactional emails by directly embedding an email delivery service into their website or application. They send transactional emails in some form or another, such as delivery receipts, user invites, account creation notifications, and more. They choose the best transactional email service considering the power to take control of how they connect with customers digitally.
Features Of Email As A Service Served From Cloud
Email sending and delivery hosted in the cloud ensures almost unlimited scalability. Here are a few reasons why transactional email service providers based on the cloud may be beneficial for your enterprise.
Spam prevention, bounces, and SPF records of emails are the things that an organization needs to be concerned about when looking at email deliverability. There are also other technical aspects to consider, such as DKIM (Domain Keys Identified Mail), SPF, or ESP Feedback Loops, especially for bulk emails. Managing these parameters eats up the majority of the resources.
It is one of the primary reasons for using email as a service. At an entry-level, the email volume for organizations is low. But, after the fledgling phase is over, the requirement shoots up drastically. It is during such times that a transactional email service offers peace of mind to administrators who, at least, don’t have to worry about their email infrastructure.
Numbers are always valuable, and enterprises need to know how much of their emails customers read. These services provide administrators with critical insights along with
- click tracking,
- unsubscribe rates and
which is all valuable information.
With all these features, people may think email as a service may come at an enormous cost for the organization. Fortunately, it is not the case. Most transactional email service providers offer a free entry plan for familiarization with their services. The prices range from $1.50 per 1,00 mails at the starter level, to $0.10 per 1,000 emails when the email volume shoots up.
Some Transactional Email Examples To Help Boost Engagement
Successful email marketing payoffs can be huge, but crafting a high-quality email draft can be arduous. Here are some examples of transactional emails that will get the users clicking:
They include the user’s receipt and order information. There are very high chances that the customer will open the email to double-check that their payment has gone through and that the order is correct. Such transactional emails also provide an excellent opportunity to engage the reader further.
They are the most exciting emails for the user to receive. They eagerly click on this email to know the whereabouts of their package and when it would arrive. You can then lead the user to your sales pages, offering the user discounted products they’d be eager to buy.
Most of the users find it challenging to remember and manage passwords of various websites; for instance, there are tens to hundreds of e-commerce websites only that an average consumer uses for their day-to-day needs. The chances are that a user may not be able to enter your website even after trying every birthday, street name, and pet’s name they can remember. Consequently, they will go for the password reset option. Many enterprises miss this opportunity to engage with their customers.
Notifications are the second most opened emails after welcome messages. Someone commented on their social media post, and they received a note on your platform or any other interactions for which they need alerts. The emails inform the user that they must check back with your platform.
Software forms the backbone of every online business, and software updates can significantly affect the way your business operates. What is essential in maintaining the customer’s happiness with your organization is letting them know what’s happening with the product. It’s also one of the great ways to make sure they’re revisiting your site.
Two Additional Tips For Choosing The Right Transactional Email Service
Finding and setting up the right transactional email service provider can prove to be a headache for enterprises. With a robust service provider, you can be up and running in less than 5 minutes. It is a mail relay service that, instead of your SMTP service, directs the outgoing email onto the internet. Here are two essential points organizations must consider before choosing a transactional email serviceSome cloud services get blacklisted by anti-spam services because high volumes of spam emanate from their servers, for instance, Amazon/AWS. Thus, if you send an email directly from AWS, there are high chances it will get blocked by spam filters. Some servers put restrictions on outgoing ports, i.e., SMTP. Your website may be unable to use SMTP. Go for a service that uses a REST-style API over HTTPS. Hence, all you need is the standard HTTPS port open, i.e., port 443.
Every business model is unique, so it’s critical to understand the unique needs of your customers before deciding on your transactional email service. With the foundation of this crucial information, you can start growing your business by sending successful transactional emails today.
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