Sending Emails With SMTP as a Service
Many companies are offering SMTP as a service for business emails. See what this service entails and how you can use it to your benefit.
The acronym SMTP stands for “Simple Mail Transfer Protocol” and is the protocol used to send emails. Because emails are an essential part of practically any business, many have jumped at the opportunity to make money by offering their SMTP servers for use.
Learn what SMTP as a service entails and how you can use it to your organization’s advantage. In this article, we explain some basic terms, so you know what to look for when you need SMTP service.
SMTP server: the basics
First, you should understand what an SMTP server is. If you know how a regular server works, then you basically know how an SMTP server works, since they’re similar. If the SMTP itself is what delivers your outgoing mail to the appropriate inboxes, then the server is the mode of transportation.
In terms of physical mail, the SMTP would be like the mail truck, and the server would be the mailman. Whenever you send out emails, the SMTP server is responsible for checking the information before searching for potential inboxes to deliver the messages to.
SMTP relay explained
As the name suggests, SMTP relay refers to the sending of emails from one domain to another. So if you were sending messages from your company email address to clients of different domains, you’d need to use SMTP relay. This allows your SMTP server to communicate with external SMTP servers to facilitate moving emails around.
But if you’re just sending a company-wide email, SMTP relay wouldn’t be involved. All email addresses involved have the same domain name, so there’s no need to “hand over the baton,” so to speak.
SMTP relay service
When you use SMTP relay service, you’re counting on a third party to deliver your emails. However, you may be asking: why would you do that?
SMTP relay service providers can ensure all your emails get delivered to the recipients, even if the messages aren’t unique. If you try to send it through your own email server, it’d most likely get flagged as spam. This can not only hurt your sending reputation, but it can also result in time and money wasted on email campaigns.
Email campaigns can’t be carried out on regular email servers, so it’s necessary to look outwards for SMTP solution. For organizations working with tight budgets, SMTP relay service can be a cost-effective idea.
When it comes to SMTP pricing, costs can range from free to $900, depending on how many emails you want to send out per month. The flexible pricing of packages makes it so you can choose exactly how many emails you are able to send a month while staying within your budget. Plus, if you ever need to increase or decrease that number, you can switch packages after 30 days of your current one.
Get free SMTP server service
As mentioned before, there are free SMTP service options out there. For example, there’s SMTP host Gmail; they give you 100 emails per day for free. For businesses that don’t have large-scale email campaigns, this can be workable.
Otherwise, it’s almost guaranteed that you’ll have to pay to get higher email volumes. Providers do offer free trials, so take advantage of those to figure out if their services are right for you.
Double check the email pricing
SMTP server providers can list their packages in two ways: daily or monthly. If a price seems too good to be true, you might be looking at their daily rates.
Also, you’ll want to see if they have discounts for yearly subscriptions. If you’re sure about the number of emails you need for your campaigns, you might get a discount when subscribing for a full year.
Get added protection with SMTP service
Cybercriminals are lurking in every corner of the internet, so safeguard your company’s reputation with SMTP service that also offers anti-phishing and anti-spoofing capabilities.
Most SMTP email hosting providers only offer email delivery, but you shouldn’t settle for those. Instead, take your time to find SMTP service that provides good cybersecurity measures as well. If you lose your sending reputation and the trust of your clients, your email campaigns will be rendered useless anyway.