Benefits Of SMTP Relay Service And Paid SMTP Hosting For A Business

What Is SMTP Relay Service?

An SMTP relay had started its journey in the year 1982 and still is a widely used standard today. When it comes to sending emails to different domains (natural for an email outreach campaign), SMTP relay is the service that makes it possible. It is a service that controls the sending of emails between separate email hosts. The term SMTP relay commonly indicates the SMTP servers, which contribute to the mailing process by passing emails to the specific destinations. That means a mail relay SMTP relay is synonymous to an SMTP server.

Some Key Contributions Of SMTP Relay Service In Business

SMTP relay service plays pivotal roles in email marketing.

Customers are the soul of an organization. Reaching out to more potential customers is necessary for promoting a business and ensuring its success. Email marketing is still considered an effective means to connect with prospects. And since you cannot send an email without SMTP, we can safely say that modern mass mailing campaigns cannot exist without an SMTP relay service.

In other words, businesses can only execute promotional campaigns and connect with a broad base of potential targets thanks to the service. Since this protocol helps in the targeted delivery of emails, organizations can expect high success in their email marketing campaigns.

An SMTP relay service protects the IP reputation of an enterprise.

The standing of a business highly depends on its IP reputation. If a business’s IP address gets blacklisted by any system, it can affect a healthy business relationship with prospective clients. An SMTP relay service contributes to protecting the IP reputation of a business by minimizing the possibility of any spam transferring from the server or their mass messages being labelled as spam.

An SMTP relay service also saves precious time.

SMTP relay service quickly sorts out email delivery problems. This ability saves time for organizations who send thousands of emails every day.

An SMTP relay service provides a guarantee of correct email delivery.

Unfortunately, legitimate emails often reach the junk folders of the recipient due to delivery-related problems. Moreover, there’s also a chance to get the sender’s address or IP entirely blocked. SMTP relay ensures that all emails reach the intended mailbox.

Should You Go For Free Or Premium Hosted SMTP Services?

A high-quality SMTP relay service is everything to a business. And there are both reliable services that come as free or paid products from reputed providers. As always, we don’t blindly suggest going for paid versions of any software or solutions. A lot depends on your organization’s requirements.

If you’re looking for an SMTP server for an SMB whose requirements are not complicated, you can always take the help of free SMTP hosting services like the SMTP relay Gmail. But you should know that there are often critical requirements that these free SMTP email services cannot meet.

One common distinguishing feature is the number of emails per day or month that the server can handle. Many of the SMTP relay free services have limitations that may not work for large organizations. Paid hosted SMTP services are specifically helpful for bulk email marketing. You can always choose a plan that covers your requirements in terms of the number of emails you can send.

There are also other areas where paid services may serve you better. A few examples are security features, free offers or combination of services including email hosting, round-the-clock customer support, and other premium features that you don’t get in free services. Generally, it is advisable that an enterprise goes for a paid service instead of opting for free SMTP hosting.

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How To Choose The Best SMTP Relay Service?

Now that you’ve seen the critical role played by an SMTP, it’s clear that you should always opt for a best-in-class SMTP relay service. Your preferred service should be able to assess each of the emails transferring from your servers accurately, and additionally it must be capable of detecting spam. In short, your chosen service should provide you the benefits listed above. Whether your inclination is towards a free service or to buy SMTP servers, you should make sure that you get a highly rated solution from a reputed provider.

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