The Benefits of SMTP Relay Service

If you’re involved in email marketing, you’ll have some very clear-cut KPIs. Within those KPIs is a set budget, which can be tough to work with if it’s not a very large one.

A wise investment you can make to ensure you hit your goals while staying within budget is SMTP gateway service. If you’ve had trouble with emails being sent to spam folders, this service can turn it all around for you.

Here are a few benefits of SMTP relay service that make it worth spending a little money on.

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SMTP relay service defined

An SMTP (Simple Mail Transfer Protocol) is the digital highway that your emails travel on. By that logic, an SMTP server is the mailman that drives the truck; it reads the email details and sends them to the correct inboxes.

Let’s take it a step further. SMTP relay service is precisely what it sounds like: emails being relayed from one SMTP server to another. Usually, an email provider doesn’t have enough power to deliver large amounts of emails like that, so you’d have to use third-party SMTP relay service.

Here are some of the benefits of seeking out this kind of service.

You won’t sacrifice your sending reputation

Whenever you send emails, it affects your sending reputation. This score depends on a variety of things, including how often your emails are manually marked as spam, the amounts of emails you send, and how many people unsubscribe from your emails.

Once your reputation falls to poor, your emails will automatically be marked as spam. A third-party SMTP relay service provider already has an established reputation so you won’t have to risk yours.

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More efficiency

When you send emails, you have to do so one by one. A third-party provider will have the server power to not only send large amounts of emails at once, but also to send more per day. Since they’d be responsible for sending emails on your behalf, that frees up a lot of your resources.

MORE: Setup SMTP gateway office

Protect against spoofing

When your cybersecurity is infiltrated, it can harm your sending reputation. More and more emails will be marked as spam, and it’ll be harder to reach your KPIs.

If you subscribe to SMTP gateway service, you can sometimes get protection from spoofing and phishing. By being proactive and safeguarding your trade secrets, you also noticeably improve your deliverability rate. In turn, it’ll be easier for you to reach your email marketing goals.

MORE: Office 365 SMTP settings

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