Business Email Continuity – Don’t Let Downtime Hamper Your Productivity

Access to information that emails contain is so critical to the business that it must be continually available. Even a brief outage can hamper business productivity and processes that are heavily dependent on emails for communication. Business email continuity solutions offer continuous availability of emails to the end-users during such outages.

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Email Continuity Definition

Email Continuity definition is as a system of email backup and connectivity that ensures uninterrupted access to email communication even during the event of server failure. Even when the network is down, an email continuity service will allow the users to send and receive emails as usual. And when the network is up again, the temporary system is linked back to the original structure.

Why Do Businesses Require Email Continuity Solutions?

Business continuity emails assume significance because downtime of email systems can cost an enterprise in many ways. These include

  • Reducing employee productivity
  • Lost business opportunities
  • Extra IT investments to resolve outages
  • Loss of business reputation

Hence, enterprises need to deploy an email continuity solution to ensure that their email systems remain operational 24×7. Any failure can lead to short and long term consequences.

email failover
email continuity

How Does Email Failover Services Help?

Let us take an example of an email outage scenario in the organizational network. Let’s assume that it takes 2 IT person-hours for resolving a single and unplanned downtime incident in the best-case situation. If there is only one incident in a month on average, it will take 24 person-hours a year for IT experts to deal with such incidents. And, this is only the best-case scenario; many organizations spend more time resolving such incidents.

The time lost in correcting an outage could be attributed to the inadequate native email capabilities. They take longer to detect, diagnose, and remediate the root cause of the problem causing the downtime. An email failover system is an efficient tool in such times of disaster. It offers uninterrupted bi-directional email flow in case there is an unplanned email outage. It guarantees that the end-users get uninterrupted access to the emails and continue business-critical communication without even knowing that there had been an outage.

Implementing Email Continuity Solutions For Rapid Failover Capabilities

The type of business continuity solution that organizations need to implement depends on business needs. Its configuration is decided by the service level agreements (SLA), recovery point objectives (RPO), and recovery time objectives (RTO). Decision-makers can choose from the following options based on such factors

  • Email Backup Service: They are generally installed on-premise and offer reasonable RPO and RTO. However, they lack in SLA.
  • Email Failover Systems: They enable better RTO, RPO, and SLA. Some organizations choose cloud-based solutions that provide email backup capabilities by using the corporate domain. They get into action very quickly in case of an outage.

Continuity solutions ensure business email continuity and protect the enterprise reputation, support compliance, and maintain productivity in an unplanned outage situation. They achieve it at a fraction of the cost of native email systems, which are now becoming redundant.

email continuity definition

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