Using SMTP Service for Email Campaigns
Since 82% of both B2B and B2C businesses use email marketing, it’s probably safe to say that your organization does too. But since this type of marketing requires capacities beyond what your email provider can handle, it’s not feasible to do without outside help.
This is why you should look to SMTP service for your email campaigns. This article will explain what it is and why it’ll help you with your KPIs.
What is SMTP service?
SMTP service is where you use a third-party provider to deliver emails on your behalf. They have their own SMTP relay server, which works in a similar fashion to a standard server. As you can guess, these servers not only send mass emails effectively, but they also have the reputation to enable them to do so.
Below are a few reasons why you should utilize SMTP as a service for your organization.
MORE: Know SMTP pricing
Cut down on costs
To send out emails at the scale that SMTP service providers do, you’d have to spend quite a bit of money running your own server. That’s money you don’t have to spend in your marketing budget.
Using someone else’s SMTP server takes the burden off you. Depending on the plan you choose, you can spend anywhere between $10 to $900 a month, which is a lot cheaper than running a server.
MORE: Know about email pricing
Maintain your sending reputation
Your sending reputation is dependent on a few factors; industry blacklists and spam reports are two of them. When you have a third-party free SMTP server provider send your emails for you, you’re paying for a service that already has a good reputation. By default, you protect your own sending reputation.
Make sure your emails are delivered
Having an excellent sending reputation means your emails have better deliverability. It’s difficult to improve your sending reputation, so it’s a good idea to start with a good one and keep it. By always having a good reputation, you’ll never risk your email blasts ending up in spam folders.
Enjoy better security
Another thing you can enjoy from a third-party SMTP relay service provider is added cybersecurity. Some managed SMTP services can protect against spoofing and phishing.
The benefits from these capabilities are twofold: not only do you protect from online scammers breaching your digital defenses, but you also protect your sending reputation. By getting better email security, you’ll get peace of mind knowing your marketing efforts aren’t wasted.
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