What You Should Know About SMTP Pricing

Are you considering using an SMTP server provider for your email marketing? It can be an excellent decision to ensure deliverability and good ROI.

But you might not know where to start when it comes to choosing the optimal one. In this article, we discuss SMTP pricing and how to pick an SMTP relay service provider without breaking the bank.

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Some providers offer free accounts

If you want to see how an SMTP relay server provider works, or you don’t need a large number of emails, consider using a free SMTP server. Some hosts, like Gmail, let you send up to 100 emails per day for free.

There are many packages

The best thing about SMTP server providers is that they don’t just have one plan available. Most of the time, you’ll get to choose from around five different packages, ranging from $10 to $900 per month. Some even allow for custom email pricing, which means you only pay for what you need, nothing extra.

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You can get free trials

Not sure if you want to commit to a particular provider? Look for free trials. Many will offer one to two-week trials, so you don’t have to put any money down to see what their SMTP as services are like. If they aren’t to your liking, you can back out without having to pay a cent.

You won’t have to be locked in

If you find yourself disliking the SMTP service provider or needing a different amount of emails, you can always change your subscription the next month. Although you may get a discount for committing to a whole year at once, paying monthly gives you flexibility.

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Look for extra protection

It’s a good idea to look for a provider that also has anti-phishing and anti-spoofing. With that added protection, you’ll ensure your sender reputation continues to be excellent and that your emails avoid recipients’ spam folders.

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