Best MSP Partner Programs for Managed Service Providers

Joining an MSP partner program brings enormous opportunities for MSPs by improving margins, profit, and growth. However, MSPs need clear plans for managing their vendor relationships. Such plans should include a strategic process for evaluating an MSP reseller or vendor right at the relationship’s start. Not having a plan may put an MSP’s deliverables at risk.

Top Five Benefits of Joining an MSP Partner Program

The top five benefits of joining an MSP partner program are given below:

Improved Margins

Great partner programs may lead to MSPs earning more than 100% profit margins on the MSP email security and other security solutions. Improved margins occur due to aggregate pricing.

Predictable Revenue

MSP programs help organizations predict and streamline client revenue and the cost of delivering services. Easy calculation of revenue and cost projection allows better forecasting.

Many Recurring Streams of Revenue

After joining an MSP program, an MSP organization can create several recurring streams of revenue if the program has a wide range of products.

Shifting from CapEx to OpEx

Purchasing licenses monthly or quarterly rather than annually and upfront for clients may provide accounting and tax benefits. This shift can be taken advantage of by recognizing deductions in the current period vs. over the asset’s useful life.

Eliminating Renewals

An MSP partner program can provide complete control over the management of licenses and provisioning via self-service portals. Such a feature lets the MSP provision licenses when needed and eliminate hassles, costs, and complexities associated with renewals.

How to Find the Best MSP Partner Program

Not choosing the right MSP can lead to diminished profit scenarios. To select the vendor best suited to you, look for the following signs:

• A committed channel program is a must.
• Vendors should have an API or SDK for their products. If not, integration issues may occur.
• The product should be integrated with the organization’s tools.
• The vendor should have a partner advisory board. It provides a formal mechanism for receiving feedback from the channel related to products and support services.
• The vendor should be financially stable and well-funded.

Best Examples of MSP Partner Programs for Managed Service Providers

Here are some of the best MSP partner programs available today.

AWS Managed Service Program

AWS Managed Service Provider (MSP) program validates and promotes the advanced and premier tier consulting partners of Amazon Partner Network. It allows promoting and growing across the areas of:

• Planning and design
• Migration and building
• Operations
• Optimization

Some other benefits include:

• Transformational Changes: The partner program helps organizations provide long-term and sustainable AWS services. Organizations can maximize relationships with clients using AWS technical best practices.
• Recognition: The AWS MSP program is well-known in industry and analyst research.
• Greater Visibility: The AWS MSP designation is highlighted on the website, thus providing visibility with clients and AWS teams.
• MSP partner Badge: The AWS MSP partner badge showcases an organizations expertise in AWS and allows participation in AWS hosted events

Druva

Druva is an MSP partner program that helps members accelerate their business by deploying excellent cloud solutions. Druva is also reputed to listen to feedback and is known to demonstrate a commitment to partnership.

The best feature about this MSP program is that it provides a single-window console that allows partners to view all their customers on a unified screen, making it simple to administer and manage accounts.

The console enables:

• Creating and managing customer trial licenses.
• Gaining real-time visibility into client account usage.
• Co-branding every deployment.
• Managing complex multi-site deployments.

This MSP partner program also offers a range of services like:

• Enterprise cloud backup
• Cloud disaster recovery
• Ransomware protection.

Sophos

The Sophos solutions for MSPs are easy to deploy, manage, and highly effective at mitigating cyberattacks. It is directed to

Some benefits of Sophos include:

• Cutting-edge cybersecurity systems backed by artificial intelligence.
• Cloud-native protection for clients in a single console.
• A flexible pricing system that enables partners to manage licenses easily and grow without problems.
• Enhanced automation supported by RMM and PSA integrations improves MSP capabilities and increases profitability while streamlining operations.

DuoCircle

Duo Circle offers tailormade solutions that can help improve your business’ revenue while lowering costs.

As a partner of the DuoCircle MSP Partner program, you get access to:

• Experienced professionals who know the ins and outs of email security.
• White glove onboarding; the solution can be deployed in a matter of minutes.
• Dedicated support, which is available 24x7x365.
• Comprehensive training that includes POC (Proof of Concept) and POT (Proof of Technology) deployment, making DuoCircle’s solutions useful for your clients.
• One of the most advanced phishing security solutions at the most competitive MSP pricing.

Final Thoughts

Enrolling in a reputed MSP partner Program is beneficial as it improves margins, makes revenue predictable, and enables MSPs to provide better service quality. However, organizations must select the right partner program, or their deliverables and profitability may suffer. A committed channel program, proper integration, and a partner advisory board are essential when looking for appropriate vendors.