Why Should You Buy SMTP Server To Ensure Prompt And Proper Delivery Of Emails
The SMTP server plays a critical role in the delivery of your emails. The ideal analogy of the SMTP server is the postal or the courier departments that we have for regular mails. As SMTP is essential for the delivery of emails, you have many free SMTP hosting servers such as SMTP host Gmail or SMTP host Yahoo mail.
These free email hosting servers make use of SMTP relay service if the recipient does not belong to the same domain. Such emails can take time for delivery because it depends on the availability of the servers to deliver email. The ideal solution is to buy an SMTP server and have a dedicated hosted SMTP service.
The Need To Buy SMTP Server
Business entities rely on digital marketing for promoting their products and services. Email marketing is an integral aspect of digital marketing. Organizations cannot afford to miss any email response from their prospective customers. The significant disadvantage of the free SMTP hosting servers is that they use SMTP relay service to deliver emails. Under such circumstances, they place the undelivered emails in a queue if the respective recipient server domain is busy. It can also result in returning of these emails undelivered to the sender, thereby defeating the purpose of email marketing.
Having a dedicated SMTP server is the best solution to such issues. There are many advantages to buying an SMTP server. Let us go through these benefits in brief.
Benefits Of Buying SMTP Server
Buying an SMTP server may be a smart investment for businesses, especially those who make use of mass email campaigns. Let’s take a look at the benefits of buying and owning a dedicated SMTP server.
- A dedicated email hosting server is reserved for a single customer. It enables the customer the right to choose the necessary bandwidth, storage space, and memory according to their individual needs.
- Buying an SMTP server gives the owner more power and versatility, as the business entity can run and install any program on the server depending on its requirement.
- The owner of the SMTP server is responsible for maintaining the server and ensuring the backup of data. The benefit of a dedicated SMTP email server is that it can host several email accounts. Additionally, it provides adequate security.
- Installing high-quality anti-virus and anti-spam programs is quick and hassle-free on the dedicated email SMTP servers. It acts as a security feature and protects your email inboxes from cyberattacks.
- It is also possible to log into the domain administrator interface at any time. It enables the user to make any necessary changes to the mailbox.
- Free SMTP hosting email providers impose restrictions on both incoming and outgoing emails. Yahoo Mail or Gmail restrict the inbound or outbound emails to around 500 emails a day. It is also not possible to add more recipients. Gmail restricts outbound email to one email to 500 people or 5 emails to 100 recipients. This limitation defeats the purpose of email marketing.
- A dedicated SMTP server is highly reliable because it comes with adequate safety measures. It segregates the spam mail and delivers it to separate spam or junk mail folder. Hence, it keeps your regular inbox clutter-free, whereby you do not miss out any vital business email.
- The dedicated SMTP servers easily integrate with CRM systems and databases, along with back-end applications.
- The owners of the SMTP servers have complete rights over the ownership and management of dedicated SMTP host servers. There is no need to share them with others. Usually, the dedicated servers have only one owner. Therefore, there are no chances of losing any email.
Disadvantages Of Having A Dedicated Server
Buying and managing a hosted SMTP service also comes with some disadvantages.
- Dedicated servers are expensive. Whereas the email hosting services such as Gmail and Yahoo mail are free, the SMTP servers can be costly.
- Managing the SMTP server can be a challenge, as it needs maintenance frequently. Managing the inbox levels and email restrictions requires people with specific knowledge in the subject.
- SMTP servers can be hacked easily by cybercriminals. Hackers can access these servers and plant phishing mails. However, it is also possible for dedicated SMTP servers to have measures in place to segregate such emails as spam and direct them to a separate folder.
Business entities depend a lot on digital marketing. Hence, it becomes imperative for them to use dedicated and hosted SMTP servers. The perfect solution to have an efficient communication system without any limitations is to buy SMTP server.