SMTP Relay Software

1 out of 3 people worldwide uses email, which means there’s a large audience out there you can potentially reach. But just as your eyes can be bigger than your stomach, your campaign ambitions can be too big for your email provider to handle.

When this happens, SMTP relay software can help you deliver bulk emails to your desired recipients with little to no problems. In this article, we discuss what this software does.

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What can SMTP relay software do?

When you use SMTP relay software, you install your chosen program onto your devices. Most are easily integrated into your platforms, which means you won’t have much configuring to do to make sure your emails are sent correctly.

In this SMTP relay software are functions that can improve efficiency for your email. It can help you send, forward, and check email. However, in order to do so, you have to have an SMTP server to use.

MORE – Gmail SMTP relay limit

What is an SMTP server?

SMTP stands for “Simple Mail Transfer Protocol.” It is the digital mail truck that drives mail from one house to another. So, the SMTP server is the mailman behind the wheel. Understandably, you can’t have SMTP relay service without an SMTP server; it simply wouldn’t work because you don’t have the vessel to deliver your emails.

When you purchase SMTP relay software, the provider usually has a list of SMTP servers you can use for your marketing purposes. But it can be tricky trying to figure out which one is the best.

This is because every server has its own sending reputation. If you choose one with a bad reputation, you risk poor deliverability for your emails; they’ll be marked as spam more easily, meaning your intended audience never even gets to see them.

MORE – Free smtp relay service


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Use a managed SMTP service

You can avoid the hassle of linking up SMTP relay software with a server by choosing a managed SMTP service provider instead. Since the third party takes care of everything on the SMTP side, you won’t have to worry about a thing.

Also, you’ll enjoy some added benefits, such as protection for your sending reputation, better deliverability, and protection against malware outbreaks. With experts at your side, you’ll have aid whenever you need it.

Save yourself some time and money; skip the smtp relay service google and go straight to a managed SMTP service provider.

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