The Ultimate Guide To Buy SMTP Server For Email Marketing

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Email is one of the most popular means of communication, and people across all walks of life use it. Through email messages, you can connect with your relatives and friends no matter where they reside on the planet. It takes just a minute or two to get your message transferred to the recipient.

Not only do individuals make use of email for their communication. Enterprises, too, rely on email to communicate with their employees, clients, and business partners and to market their services and products. And unlike individuals, businesses send hundreds of email messages every day. Hence, they look for a highly capable email service for a speedy delivery. In this article, we’ll look at why businesses need an SMTP server, its benefits, and how to buy a dedicated SMTP server.

Why You Need To Buy SMTP Server For Email Marketing

You can indeed send and receive emails with free email providers like Gmail, Yahoo, etc. But these free email clients have their limitations when you need to deal with thousands of emails daily. That’s why many organizations buy mail servers of their own, as they help in high volume email transactions. They also ensure that their email marketing campaigns deliver the best results.

The main feature that separates a shared, free SMTP server from a dedicated SMTP server is that the free SMTP services have limitations on the number of emails you can send in a day. This restriction poses a significant hindrance when you have to send time-sensitive marketing emails to a large number of recipients regularly. When enterprises buy SMTP server of their own, there is no limitation.

When organizations buy dedicated SMTP servers, they also ensure that their emails reach the inbox of the intended recipients. The chances of your bulk, marketing emails ending up in the spam folders of the recipients is high when you send them through the primary, free email clients. SMTP services take care of a whole lot of things that cause the recipients’ systems and filters to flag your emails as spam. We will not go into more details here; that is enough material for a different article. When businesses buy mail server from trusted companies, their emails are not stopped by anti-spam filters and ISP restrictions.

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Benefits Of Running Your SMTP Server

So, we’ve seen that organizations, especially those who operate email marketing campaigns regularly, need to buy SMTP servers for efficient and effective campaigns. Let’s sum up the benefits of using dedicated SMTP servers with the following points.

No Limitations

The primary advantage of running a dedicated SMTP server is that there are no limitations on the number of emails you can send on a daily basis.

Detailed Reports

Email campaign managers know precisely how many emails were received, delayed, bounced, etc. Dedicated SMTP services provide administrators and campaign managers with all the necessary tools and reports. This information is vital data that will show you the effectiveness of your method and content, whether you need to develop new marketing techniques, etc.

Security of Your Email List

Running an SMTP server of your own ensures that all the email lists are kept private all the time. As long as your SMTP login credentials are safe, all email addresses under your control are entirely safe and secure.

Hassle-Free Process

With a dedicated SMTP server at your disposal, you don’t need to worry about the terms and conditions imposed by third parties. On the other hand, when you share your email server with other clients, then if any of the sharing clients do anything spammy, all hosts are affected.

Cost-Effectiveness

One of the significant benefits for businesses to buy dedicated SMTP servers is to reduce the costs related to bulk emailing to a great extent. There’s no more spending money based on per email cost or depending on third parties to send bulk email messages.

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How To Choose The Right SMTP Server For Email Marketing

Even though an SMTP server should come with many benefits, in reality, a lot of it depends on the provider, features offered, price, etc. You should choose wisely and keep the following points in mind.

Domain Restrictions

When you’re looking to buy SMTP server for email marketing, it is better to go for SMTP servers that come accompanied with a hosting plan. It ensures that all domain restrictions on sending emails are taken care of.

Pricing

Ensure that the pricing structure for the SMTP server is within a reasonable budget. Buy the service that you need. Getting a costly one with a host of features that you will seldom use would only be a waste of money.

Capacity

While the market is filled with various SMTP service providers, choosing the best SMTP server that caters to the business needs is vital. If they are to make a wise choice that satisfies their needs at economical pricing, businesses need to understand their email marketing requirements.

The maximum number of emails you can send every day and the speed of delivery determines the capability of any SMTP server. But remember that some SMTP service providers offer various added features that could slow down the email marketing process considerably.

Features

Check for significant features like selective disperse, real-time delivery reports, etc. The selective disperse feature ensures that the email campaigns reach their customers at the specified time.

This feature is especially useful for time-sensitive emails. Let’s say that the business is to launch a new offer of 15 percent discount only for a specified period. It will serve no purpose if it sends the email messages after completion of the offer period.

The real-time delivery feature ensures that businesses can check whether their email campaigns have reached the intended audience. Administrators can change the SMTP settings based on their requirements.

Reputation

The reputation of an SMTP service provider is an important point you should take into consideration. To some extent, a high reputation is inversely proportional to the chances of your email messages being flagged as spam. In the case of bounces, reputed SMTP servers even handle the redelivery of these messages.

Conclusion

You can enhance the usability of your email clients by using or buying a dedicated SMTP server. Many benefits come along when you buy smtp instant activation server for email marketing such as ensuring the security of your email lists, etc. And we hope the article will help you make a wise choice when you decide to buy an SMTP server.