Cold emailing is a strategic and effective way for businesses and service providers to reach potential clients, pitch their best offers, and generate high-quality leads. However, with so much noise surrounding AI chatbots, funnel automation, and generative AI, cold emailing no longer works the way it did five years ago. Two major factors that determine the fate of your cold emails are trust and deliverability. Without these two, cold emailing in 2025 may feel like a lost cause.
Avoiding common BIMI pitfalls: What goes wrong and how to fix it
by DuoCircle
BIMI (Brand Indicators for Message Identification) does one simple task— showing your brand logo next to your emails in the recipients’ inboxes. But getting there? Not so much.
You might think it’s easy to get your logo to be displayed next to your emails, but unfortunately, it’s nothing like setting a profile picture. (more…)
Cyberattacks and data breaches continue to hit hard this week! A scam targeting U.S. residents through fake DMV messages is harvesting sensitive data. At the same time, separate breaches have exposed insurance documents at Scania, journalist accounts at The Washington Post, and over a million records from Cock.li’s email service is included. WestJet Airlines is also facing internal disruptions due to a cyberattack. Here’s a quick breakdown of the most important incidents and how to stay safe.
The common ‘DMARC policy not enabled’ error pops up during a reverse DNS lookup, indicating that no valid policy is defined in your domain’s DMARC record. Without a DMARC policy, a DMARC record is of no use— it provides no protection from phishing and spoofing emails sent from your domain.
Crafting a follow-up email that gets results is an art form.
It’s about striking the right balance between being helpful and direct. You want to remind your recipient of your value without being too pushy and encourage them to act. Let’s take a look at some key details you should include in your email follow-ups.
Tackling common SPF errors: A cheatsheet for safer email authentication
by DuoCircle
SPF, or Sender Policy Framework, is the foundational authentication protocol that tells receiving servers which sources are allowed to send emails on behalf of your domain. Now, if something goes wrong with your SPF setup, it may not only have a direct impact on your email deliverability and security, but also have a ripple effect across other authentication checks, such as DKIM and DMARC. Emails may land in spam, get rejected outright, or leave your domain vulnerable to spoofing attacks—all because of a misconfigured SPF protocol.
This week’s cybersecurity round-up covers serious threats hitting various sectors, including transportation, healthcare, and retail. Key cybersecurity incidents include a massive data breach in a governmental department, a ransomware attack crippling life-threatening healthcare operations, and a sneaky job scam targeting recruiters. Major giants from the business world have also confirmed cyberattacks that impacted employees and disrupted critical business workloads. Read on for full details, known risks, and what’s being done in response, strengthening the defence mechanisms.
Affiliate email marketing is one of the most stable income channels for affiliates – open rates reach 50% and even more in some industries – but there are still quite a few obstacles to overcome, from spam filters to phishing attacks to fake sign-ups. As an advertiser, you’d like to nullify or at least mitigate all those risks, so you can get purchase-prone leads that match your demographics.
How SPF, DKIM, and DMARC quietly protect every email you send?
by DuoCircle
Every email sent from your domain needs to be from a clean, legitimate sender. Even a single communication attempt by a threat actor impersonating your brand can lead to phishing, spoofing, business email compromise (BEC), and ransomware attacks. This is exactly where SPF, DKIM, and DMARC step in every time an email is sent from your domain.
You might be under the impression that the three major email authentication protocols are mutually exclusive. Well, this might be the most common misunderstanding and is particularly true for SPF (Sender Policy Framework).
![DMV Impersonation Scam, Scania Insurance Breach, Cock.li Records Exposed – Cybersecurity News [June 16, 2025]](https://www.duocircle.com/wp-content/uploads/2025/06/spf-record-7896.jpg)
![DOT Account Breach, Kettering Ransomware Attack, Recruiter Systems Compromised – Cybersecurity News [June 09, 2025]](https://www.duocircle.com/wp-content/uploads/2025/06/spf-record-check-9075.jpg)
