Email is the most effective digital communication tool, and valid email addresses are paramount for email marketing. Roughly 320 billion emails are sent every day, but many emails land in the wrong inboxes due to incorrect email addresses. Some emails are not delivered because a false email address is provided while subscribing. This unintentional error makes it difficult for email marketers to reach those customers. The number of email users is set to grow to 4.6 billion by 2025. However, despite the high number of email users, reaching inboxes has become more complicated than before. In such a scenario, email validation is the key to a higher degree of email engagement.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
In recent times, adversaries have started moving away from malware-based email attacks to sophisticated “malware less” methods that can bypass traditional secure email gateways (SEG) and native email security, thus reaching the inbox. A report from FireEye suggests that such social engineering-based attacks, which include spear-phishing and CEO fraud, constitute over 90% of all email threats. The evolving situation has necessitated the deployment of Post Email Delivery Protection and advanced anti-phishing services.
In a world interconnected through a web of digital networks, every node or system in the network is assigned an address, called the IP address. The IP addresses are used to identify and distinguish nodes in the network. Additionally, these addresses are used as reference points by security experts to trace any malicious activities or for maintenance purposes. The IP addresses are graded through a measure called IP Reputation. The IP reputation score is a factor that decides how communication email security tools such as treat an email from a particular IP address.
While handling email marketing campaigns, one might run into various error messages. The faster a user can resolve these issues, the quicker they can resume their email campaign. Depending on the email hosting provider and mail server, the error responses may vary. For a layperson, it might not always be easy to decipher the meaning of these messages. Discussed below are some of the common email error messages a user might receive while using an outbound SMTP. The solutions for the errors are also detailed along with them to help in case anyone encounters such messages.
As a marketer operating in the digital landscape, you must be aware of the value of customer interaction. Your email marketing campaign is likely to touch success only when your target audience interacts with your website or takes the intended action. Email marketing happens to be one of the best tactics to gain potential leads in the digital age while nurturing your existing customers. You must be aware of email security in this context, ensuring that no information gets compromised to online vulnerabilities. This explains why forward-thinking organizations count on reputed email hosting providers.
Email remains the most preferred mode of communication around the world. A report in 2019 suggested that almost 294 billion emails were estimated to be exchanged every day. There were also 3.9 billion email accounts in existence. It rose at a rate of 3% annually and is expected to touch approximately 4.25 billion users by 2022. Amidst such large numbers, it then becomes imperative to use email automation as a marketing tool.
Email communications may seem like things of the past due to the emergence of team communication apps. However, recent studies reveal that four billion of the earth’s population will be using emails for communication by 2024. And with more businesses opting for cloud-hosted email services, SMEs face a massive challenge in choosing the right cloud-based platform to boost productivity, communication, and email security.
The earlier model of Email Marketing was that of one mail being sent to a large group of people. It relied too much on luck and probability, and people did not think much about how it could influence the receiver. However, with the entry of AI into the scene, the game has changed. It now gives marketers a better chance of influencing the target through better personalization and reducing overall efforts with various tools.