Cold emailing is integral to the digital world and does tons for any individual, business, and start-up. This article is a guide to cold emailing, explains what cold emailing is, how cold emailing helps businesses, and shares expert tips for cold emailing.
UX design and email marketing are two sensitive topics in the world of online marketing. No matter what sort of business you run, a user-friendly design and effective email outreach are a necessity.
However, it is not always easy to refine and perfect these elements of your business. This is even more so the case when you consider that the Internet is changing all of the time.
What is important is to use the seven foundational principles that make user experience (UX) design as a principle. These are as follows:
If you can integrate these elements into your email designs, you will be on a winning path.
With that being said, below, we will take you through everything you need to know about UX design and how to integrate UX principles into your email marketing efforts.
Before we provide you with some tips on using UX design principles in your email marketing efforts, let’s expand a little bit more on what user experience is.
User experience (UX) design is the process of creating services or products that provide relevant and meaningful experiences to the user.
It is about how a person perceives the efficiency, ease of use, and utility of your product or service. Using the seven ensign principles mentioned above can help you in achieving this.
It is important to understand the differences between UX and UI design, as many people assume they are the same.
UI stands for User Interface design, which is a reference to the aesthetic elements that people interact with on your app, website, or product.
On the other hand, UX is all about the experience you have with a service or a product.
So, UI is all about the visual interface elements, such as menu bars and fonts used, while UX concentrates on every element of the user journey.
Now that you have a better understanding of what email marketing is and you are aware of the seven important principles, we need to take a look at the steps you should take to implement these principles into your email marketing efforts:
A user is going to be much more likely to open one of your emails if the subject line is clear, hiding a solution to a very specific problem that your target audience faces.
Spend your time crafting a subject line that is useful and valuable. It should be clear that there is helpful knowledge inside, without giving away everything. Don’t go too cryptic, though; you need to generate interest.
To help you craft the perfect subject line, which will entice people to open your email, here are five tips:
Next, you need to make sure that the emails you create are optimized for mobile viewing. The importance of this cannot be stressed enough. In fact, eight in ten users will delete an email if it does not fit their mobile phone.
This is because smartphones are the most commonly used Internet devices these days, having overtaken desktops several years ago.
You will find that a lot of people will check their emails while they are on the way to work or relaxing in the evening. If they open an email and it appears to be too big for the screen, with elements unable to load and buttons not working correctly, they won’t waste their time. They will simply delete it instead.
The good news is that a lot of the email design tools on the market today will automatically optimize your emails for mobile use. However, do make sure that this is the case, and taste the emails to ensure that they work effectively.
It is important to make life as easy as possible for your recipients by ensuring that your emails load quickly and effectively. If your email is larger than 102KB, Gmail will clip it. Furthermore, large emails do have a tendency to end up in people’s spam folders.
So, what can you do to reduce the size of your emails?
Just like a website, load speed is critical when it comes to email marketing. After all, people do not have time to waste. They want convenience. They certainly won’t hang around, waiting for an email to load. Instead, they will hit the back button and look elsewhere.
The last thing anyone wants to do is read an email that looks like an essay, with massive chunks of text. This is why you need to style your emails in the most effective manner.
Here are some tips and best practices to help you do so:
Finally, The majority of people will simply scan any email they receive. They read it in an “F” pattern, quickly scanning any of the content or images that spark their interest. If nothing catches their attention within 11 seconds, they won’t hang around.
Because of this, you need to make sure your emails are structured in an effective manner. Create sections by using big numbers, punchy subheadings, color, and images. You should also keep headlines short and break your email up into bite-sized chunks.
So there you have it: everything you need to know about the steps you can take to enhance your email marketing efforts with UX design principles.
If you have the seven ensign principles discussed above in mind whenever you design an email, it is automatically going to enable you to create something that is more relevant, enjoyable, and understandable for your audience.
Kerry Leigh Harrison has over 11+ years of experience as a content writer. She graduated from university with a First Class Hons Degree in Multimedia Journalism. In her spare time, she enjoys attending sports and music events.
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Struggling to get people to open your emails? Conversion rates low? Read our guide on using UX design to enhance your email marketing efforts.
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Are you having issues with email bounce-backs and returning emails? You probably know just how annoying this can be. We all want to send out emails without having them returned.
Today, we will talk about returning emails to help you understand what causes them, how they work, and what you can do to prevent them. (more…)
Email is the most effective digital communication tool, and valid email addresses are paramount for email marketing. Roughly 320 billion emails are sent every day, but many emails land in the wrong inboxes due to incorrect email addresses. Some emails are not delivered because a false email address is provided while subscribing. This unintentional error makes it difficult for email marketers to reach those customers. The number of email users is set to grow to 4.6 billion by 2025. However, despite the high number of email users, reaching inboxes has become more complicated than before. In such a scenario, email validation is the key to a higher degree of email engagement.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
An internet sales company needs to be recognizable. A large number of loyal customers will lead to increased business profitability. To achieve this, you need to choose the right marketing strategy.
If you’ve opted for bulk email marketing to improve communication with your clients, it’s worth using special email tools to automate your email campaigns.
In recent times, adversaries have started moving away from malware-based email attacks to sophisticated “malware less” methods that can bypass traditional secure email gateways (SEG) and native email security, thus reaching the inbox. A report from FireEye suggests that such social engineering-based attacks, which include spear-phishing and CEO fraud, constitute over 90% of all email threats. The evolving situation has necessitated the deployment of Post Email Delivery Protection and advanced anti-phishing services.
In a world interconnected through a web of digital networks, every node or system in the network is assigned an address, called the IP address. The IP addresses are used to identify and distinguish nodes in the network. Additionally, these addresses are used as reference points by security experts to trace any malicious activities or for maintenance purposes. The IP addresses are graded through a measure called IP Reputation. The IP reputation score is a factor that decides how communication email security tools such as treat an email from a particular IP address.
While handling email marketing campaigns, one might run into various error messages. The faster a user can resolve these issues, the quicker they can resume their email campaign. Depending on the email hosting provider and mail server, the error responses may vary. For a layperson, it might not always be easy to decipher the meaning of these messages. Discussed below are some of the common email error messages a user might receive while using an outbound SMTP. The solutions for the errors are also detailed along with them to help in case anyone encounters such messages.
As a marketer operating in the digital landscape, you must be aware of the value of customer interaction. Your email marketing campaign is likely to touch success only when your target audience interacts with your website or takes the intended action. Email marketing happens to be one of the best tactics to gain potential leads in the digital age while nurturing your existing customers. You must be aware of email security in this context, ensuring that no information gets compromised to online vulnerabilities. This explains why forward-thinking organizations count on reputed email hosting providers.
Email remains the most preferred mode of communication around the world. A report in 2019 suggested that almost 294 billion emails were estimated to be exchanged every day. There were also 3.9 billion email accounts in existence. It rose at a rate of 3% annually and is expected to touch approximately 4.25 billion users by 2022. Amidst such large numbers, it then becomes imperative to use email automation as a marketing tool.
Email communications may seem like things of the past due to the emergence of team communication apps. However, recent studies reveal that four billion of the earth’s population will be using emails for communication by 2024. And with more businesses opting for cloud-hosted email services, SMEs face a massive challenge in choosing the right cloud-based platform to boost productivity, communication, and email security.
The earlier model of Email Marketing was that of one mail being sent to a large group of people. It relied too much on luck and probability, and people did not think much about how it could influence the receiver. However, with the entry of AI into the scene, the game has changed. It now gives marketers a better chance of influencing the target through better personalization and reducing overall efforts with various tools.
