Mailchimp is a popular email marketing service that businesses use to create, send, and analyze email campaigns. If you also use Mailchimp, configuring SPF, DKIM, and DMARC will enhance your email deliverability and email security.
From January 1, 2025, all Microsoft Exchange Online users will be subjected to a daily limit of 2,000 external recipients per 24 hours. The reason for implementing this limit is to stop overburdening the resources involved in the process. Microsoft Exchange Online was never designed to send bulk emails, and that’s why the resources are not capable of handling high-volume email traffic.
Businesses often outsource marketing work to third-party agencies as they have people with special skill sets and expertise in areas like branding, digital marketing, social media management, media relations, content creation, etc. Moreover, it’s a cost-effective measure because hiring an in-house marketing team can be heavy on pockets, especially for small and medium-sized businesses.
Understanding the common email marketing challenges and how to overcome them is crucial to unlocking the true potential of this channel.
“Unable to send email to Gmail: This message does not pass authentication checks (SPF and DKIM both 550-5.7.26 do not pass).”
Tracing back emails to their source IP addresses helps identify scams, spam, phishing, and spoofing emails by linking you back to fraudulent senders. The drill includes examining the email header containing routing details and email metadata.
Email service providers have been constantly trying to cut off all possible ways hackers exploit to send phishing and spoofing emails. Recently, Google has made another announcement according to which any company sending more than 5,000 emails per day is required to deploy DMARC to minimize the likelihood of recipients receiving fraudulent and phish-y messages. Moreover, incorporating the one-click unsubscribing feature has also become mandatory to ensure receivers aren’t bombarded with hundreds of unwanted marketing emails.
Google Calendar’s updated anti-spam settings have improved its cybersecurity posture, but third-party service providers are unhappy. Are the measures necessary, or is Google being anti-competitive?
Using generative AI for writing emails has proved extremely handy for businesses because it saves time and human labor. But it has limitations that can be risky for organizations on the business, society, and cybersecurity fronts.
Spam filters are a critical aspect of email marketing. This text provides a comprehensive understanding of how spam filters work and how to avoid spam filters to increase the success of your campaigns and reach your target audience effectively.
Cold emailing is integral to the digital world and does tons for any individual, business, and start-up. This article is a guide to cold emailing, explains what cold emailing is, how cold emailing helps businesses, and shares expert tips for cold emailing.
UX design and email marketing are two sensitive topics in the world of online marketing. No matter what sort of business you run, a user-friendly design and effective email outreach are a necessity. However, it is not always easy to refine and perfect these elements of your business. This is even more so the case when you consider that the Internet is changing all of the time.
Are you having issues with email bounce-backs and returning emails? You probably know just how annoying this can be. We all want to send out emails without having them returned.
Today, we will talk about returning emails to help you understand what causes them, how they work, and what you can do to prevent them. (more…)
Email is the most effective digital communication tool, and valid email addresses are paramount for email marketing. Roughly 320 billion emails are sent every day, but many emails land in the wrong inboxes due to incorrect email addresses. Some emails are not delivered because a false email address is provided while subscribing. This unintentional error makes it difficult for email marketers to reach those customers. The number of email users is set to grow to 4.6 billion by 2025. However, despite the high number of email users, reaching inboxes has become more complicated than before. In such a scenario, email validation is the key to a higher degree of email engagement.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
An internet sales company needs to be recognizable. A large number of loyal customers will lead to increased business profitability. To achieve this, you need to choose the right marketing strategy.
If you’ve opted for bulk email marketing to improve communication with your clients, it’s worth using special email tools to automate your email campaigns.
In recent times, adversaries have started moving away from malware-based email attacks to sophisticated “malware less” methods that can bypass traditional secure email gateways (SEG) and native email security, thus reaching the inbox. A report from FireEye suggests that such social engineering-based attacks, which include spear-phishing and CEO fraud, constitute over 90% of all email threats. The evolving situation has necessitated the deployment of Post Email Delivery Protection and advanced anti-phishing services.
In a world interconnected through a web of digital networks, every node or system in the network is assigned an address, called the IP address. The IP addresses are used to identify and distinguish nodes in the network. Additionally, these addresses are used as reference points by security experts to trace any malicious activities or for maintenance purposes. The IP addresses are graded through a measure called IP Reputation. The IP reputation score is a factor that decides how communication email security tools such as treat an email from a particular IP address.
While handling email marketing campaigns, one might run into various error messages. The faster a user can resolve these issues, the quicker they can resume their email campaign. Depending on the email hosting provider and mail server, the error responses may vary. For a layperson, it might not always be easy to decipher the meaning of these messages. Discussed below are some of the common email error messages a user might receive while using an outbound SMTP. The solutions for the errors are also detailed along with them to help in case anyone encounters such messages.
As a marketer operating in the digital landscape, you must be aware of the value of customer interaction. Your email marketing campaign is likely to touch success only when your target audience interacts with your website or takes the intended action. Email marketing happens to be one of the best tactics to gain potential leads in the digital age while nurturing your existing customers. You must be aware of email security in this context, ensuring that no information gets compromised to online vulnerabilities. This explains why forward-thinking organizations count on reputed email hosting providers.