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The Dos & Don’ts of Email Marketing: Some Crucial Aspects You Must Pay Heed To

The Dos & Don’ts of Email Marketing: Some Crucial Aspects You Must Pay Heed To

As a marketer operating in the digital landscape, you must be aware of the value of customer interaction. Your email marketing campaign is likely to touch success only when your target audience interacts with your website or takes the intended action. Email marketing happens to be one of the best tactics to gain potential leads in the digital age while nurturing your existing customers. You must be aware of email security in this context, ensuring that no information gets compromised to online vulnerabilities. This explains why forward-thinking organizations count on reputed email hosting providers.

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Email Automation: The Benefits It Offers & Why You Must Leverage It For Email Marketing

Email Automation: The Benefits It Offers & Why You Must Leverage It For Email Marketing

Email remains the most preferred mode of communication around the world. A report in 2019 suggested that almost 294 billion emails were estimated to be exchanged every day.  There were also 3.9 billion email accounts in existence. It rose at a rate of 3% annually and is expected to touch approximately 4.25 billion users by 2022. Amidst such large numbers, it then becomes imperative to use email automation as a marketing tool.

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Google Workspace Vs. Microsoft Office 365 Suite: Which Is The Right Choice For SMEs In 2021?

Google Workspace Vs. Microsoft Office 365 Suite: Which Is The Right Choice For SMEs In 2021?

Email communications may seem like things of the past due to the emergence of team communication apps. However, recent studies reveal that four billion of the earth’s population will be using emails for communication by 2024. And with more businesses opting for cloud-hosted email services, SMEs face a massive challenge in choosing the right cloud-based platform to boost productivity, communication, and email security.

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AI In Email Marketing: How Artificial Intelligence Is Changing The Way Of Traditional Email Marketing

AI In Email Marketing: How Artificial Intelligence Is Changing The Way Of Traditional Email Marketing

 

The earlier model of Email Marketing was that of one mail being sent to a large group of people. It relied too much on luck and probability, and people did not think much about how it could influence the receiver. However, with the entry of AI into the scene, the game has changed. It now gives marketers a better chance of influencing the target through better personalization and reducing overall efforts with various tools.

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