Every email marketer strives towards one thing— ensuring that their emails not only reach their recipients’ inboxes but also engage and convert. This is what we call email deliverability, the measure of how successful an email is at reaching the recipient’s inbox, and it’s a metric that can make or break your email marketing efforts.
How safe are your emails? You might think that your email is just a simple tool for communication, but it’s actually a potential entry point for cybercriminals. With over 3.4 million malicious emails sent daily, which is 1.2% of the total email traffic, the chances of your email being one of them are not very bleak! Now, add to this the vast range of threats ranging from phishing to ransomware and malware, each designed to infiltrate, deceive, and damage to the best of its capabilities.
Did you know that there’s more to DMARC implementation than just the policies that determine what happens to emails that don’t pass authentication checks (SPF and DKIM)? It is the reporting feature of DMARC that sets the tone for the overall effectiveness of your email security strategy. DMARC reports offer comprehensive insights into how emails claiming to come from your domain are being handled by their recipients and the ones that fail DMARC, SPF, or DKIM validation, providing a clear view of both legitimate and fraudulent activities.
DMARC has already gained the attention it deserves, owing to its efficiency in combatting phishing and spoofing attacks. But the journey wasn’t fast and steady from the beginning. It all started when SPF came into play, followed by the amalgamation of Yahoo’s DomainKeys and Cisco’s Identified Internet Mail (IIM). This blog covers the journey of all three email authentication protocols in detail.
Domain owners with multiple subdomains expose their businesses to phishing and spoofing attacks, which underscores the importance of protecting them with DMARC. Generally, domain administrators only deploy SPF, DKIM, and DMARC for the main domains, leaving unsecured subdomains to be the ideal entry points for threat actors. That’s why all your subdomains should have a quarantine or reject policy, with the percentage parameter ideally set to 100.
DMARC failure reports give insights into why emails failed DMARC checks and show where the trouble is to help you fix it. Invalid DMARC records fail to filter out phishing and spoofing emails. So, ensure your SPF and DKIM settings are correct, address alignment issues, and manage subdomains carefully.
DMARC isn’t a new regime; however, regulations and email service providers have now made it mandatory. This exercise is meant to reduce phishing and spoofing by filtering genuine and fraudulent emails. DMARC works in accordance with SPF and DKIM to instruct recipients’ servers to either reject or mark illegitimate emails as spam, reducing the likelihood of victims engaging with such emails and getting manipulated.
Microsoft refrains from rejecting emails that don’t pass the DMARC checks even if the sending domain’s DMARC policy is set to ‘p=reject.’ This is because it is considerate of the legitimate emails that get false positives. So, to avoid disrupting genuine conversations, Microsoft takes a different route.
If you notice outgoing emails going to spam folders of only Outlook recipients and reflecting a ‘000’ reason, then it means your messages failed DMARC with ‘quarantine’ or ‘reject’ effects. You are likely to see the following snippet from the headers of email messages getting dumped in the spam folders-
The rua and ruf tags in a DMARC record allow domain owners to specify email addresses where they want to receive DMARC aggregate and forensic reports. You can choose to receive both types of DMARC reports on the same email address or different ones.
In theory, implementing DMARC is as simple as publishing a DMARC record with your DNS. Well, only if things were this straightforward. As businesses expand and email ecosystems become more complex, it becomes challenging for security teams to prevent email-based attacks and ensure that no legitimate emails are marked as spam.
Domain-based Message Authentication Reporting and Conformance or DMARC alignment verifies that an email message’s ‘From’ header domain aligns with the authenticated domain used in the DKIM and SPF protocols. There are two DMARC alignment modes: SPF identifier alignment and DKIM identifier alignment.
So, you have decided to jump on the DMARC bandwagon? As mail providers like Google and Yahoo have made DMARC a standard practice starting in 2024, many organizations are now recognizing the importance of implementing the email authentication protocol to mitigate the risks of phishing and spoofing and enhance security.
If you are seeking a one-liner answer to ‘Do Office 365 users need DMARC?’ then it’s ‘Yes, they do need DMARC protection.
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DMARC is a powerful tool to counter spam, spoofing, phishing attacks, and email fraud. Besides securing your organization from potential online attacks, DMARC implementation can boost your email delivery rates.
If you have any kind of alarm in your home, like a smoke detector or burglar alarm, you probably don’t think about how it works very often. As it turns out, every alarm, to be effective, actually has to do two things: it has to sense something bad and then it has to take action. In most cases, that action is to blast a really loud signal. Loud enough to wake you up from a sound sleep.
You may already know that Yahoo.com has a DMARC policy in place that prevents mail with yahoo.com in the from address from being delivered if it is sent from outside Yahoo’s infrastructure.
Yahoo is expanding this policy to their lower-volume Yahoo international domains below on Mar 28, 2016.
The list of domains that will become unusable is as follows:
What if there was a way to protect your brand from bad actors using your email address for fraudulent activity?
It’s a well-known fact that cybercriminals impersonate trusted contacts in order to commit fraud. In fact, 70 percent of all email fraud is sent from a domain name that doesn’t match the one named in the email header.
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Google is constantly trying to fight both incoming and outgoing spam. Incoming spam is easy to combat because you can build tools and software at the gateway to manage and mitigate these vectors, however until now Google has allowed people to send email with an @gmail.com email address from any ISP’s server.