When the digital landscape is already flooded with fake and fraudulent emails, proving your legitimacy is essential but also very challenging. While you might be creating an email to send out to your clients, a group of cyberattackers might have already crafted and launched a phishing campaign that looks like it came from your brand.
Sending out email campaigns isn’t just about crafting nice-looking emails; they should also be authenticated and secure. So, whether you are sending these emails directly from your mailbox or using an external email platform like Loops, you need to ensure that the receiving servers trust your emails and that they are delivered securely to the recipient’s inbox.
Not all fraudulent emails redirect you to a different link or ask you to fill in your sensitive information; some even make you download attachments or embedded files that are infected with malware.
DMARC reports are an essential aspect of your email authentication setup. Unlike what most organizations think, DMARC is not a one-time stint that you can implement and forget about. To get the most out of the authentication protocol and properly protect your domain, you must stay on top of things and monitor what’s going on in your domain.
When DKIM is not properly aligned for your domain, your outgoing emails may be at risk of tampering. That means anyone can make unauthorized changes to your email while it’s on the way to the receiver’s inbox, and the recipient might never even know it was altered.
Apart from the fact that most major email service providers and organizations have made DMARC mandatory, many teams enable it without fully understanding what it does or why it matters.
DMARC adoption is on the rise, especially since Google and Yahoo made it mandatory for bulk users. However, it is also true that many domain owners have not figured it out correctly because they don’t follow the best practices associated with it.
La Poste, France’s leading email service provider, which serves millions of users with private email addresses, has introduced mandatory email authentication requirements starting in September 2025. Now, what this means is that every email sent to Laposte.net addresses must pass SPF, DKIM, and DMARC authentication checks. If the senders don’t adhere to this, their emails will be relegated directly to spam.
Think of brands like Samsung, eBay, Amazon, and Hulu. These brands are undoubtedly some of the biggest names in their respective industries and have been around for years, which means you can easily trust them with your personal information and data without a second thought.
When it comes to data privacy, the GDPR is clear about its goal: it wants organizations to protect personally identifiable information (PII) at every stage of processing and communication. And as you already know, DMARC is a mailbox gatekeeper that authenticates emails and prevents threat actors from misusing your domain.
DMARC prevents threat actors from impersonating you or someone from your organization and sending spoofed emails on your behalf. However, it’s not easy to set up, manage, and adjust DMARC to ensure this prevention. One of the challenging aspects of DMARC is understanding the syntax and its use case scenarios; otherwise, your DMARC record can run into errors.
If you’ve ever dealt with email security, chances are you’ve heard of DMARC—short for Domain-based Message Authentication, Reporting & Conformance. But what exactly does it do, and why should you care? Well, imagine your email domain is your digital storefront, bustling with clients and sensitive communications. Without proper email authentication, it’s like leaving your front door wide open to spoofers and phishers who can impersonate your brand, wreak havoc, and tank your email domain reputation.
DMARC alignment is the final checkpoint that ensures SPF and DKIM are not present for the sake of it, but are actually configured correctly and linked to your sending domain. This is done by verifying that the domain in the email’s visible ‘From’ address matches (or is aligned with) the domains used in SPF and/or DKIM authentication.
The real estate industry has evolved to be as digitally driven as any other industry, like finance and retail. From property listings to deal closures, everything happens online. Although it has made things a lot easier for the agent, seller, and buyer, this digital shift has also opened doors to cyberattackers.
The stronger and better DMARC2.0 is almost here. This upgraded, tighter version aims to combat the growing menace of email-based phishing and spoofing attacks, especially the ones powered by artificial intelligence.
The finance sector thrives on trust. The fact that your clients are putting their hard-earned money in your company or institution shows that they not only have confidence in your financial products or services, but also that they believe you have the ability to keep their assets and data safe. But, truth be told, their money and data aren’t really safe unless you actively protect them.
It is a common practice for businesses to delegate marketing tasks to third-party agencies. Working with these marketing agencies brings in added benefits such as specialisation in particular niches and cost-effectiveness. These agencies need to take extra care to ensure their emails don’t end up in the spam folder or get rejected.
DMARC has now become a non-negotiable for every organization that sends bulk emails on a daily basis. It is even more critical for banks, where the stakes are so high that it’s not merely about money, but also sensitive data of their customers, regulatory compliance, and the integrity of their brand.
If you are planning to secure your business email communications by deploying email authentication policies such as SPF, DKIM, and DMARC, know that this is just the tip of the iceberg. In order to ensure fool-proof security for your email landscape, you must use a DMARC analyzer tool. With its help, you get to evaluate DMARC reports closely, thereby bolstering the email system.