We often write about preventing spam from getting into your mailbox, (as you know Spam Filtering is one of our most popular products), however we really don’t stop to talk about the problem of SMTP service providers inadvertently allowing their customers to send out what would be considered by the recipient to be SPAM or outbound spam protection.The tools, techniques, and mitigation required to defend an inbox are very well established and documented. But preventing authenticated, paying customers from abusing your network to send spam intentionally or because of a compromised system is an issue that we are attacking head-on.
One of the most powerful tools in your marketing toolkit is outbound email. Email can raise awareness of your the products and services you offer, and educate potential customers as to why you would be the right choice for their needs. Of course, email can sell, but it can also educate and illuminate.
Hosting Providers should outsource their Outbound SMTP Service to prevent IP reputation problems
As a hosting provider, your email IP reputation is critical to your customer satisfaction, if your users email does not make it to the inbox… your customer support department gets flooded with tickets. Just one compromised account can wreck your reputation and have your support team reeling to resolve the RBL or other delivery issue.
Ever wanted to understand some of the elements that impact your deliverability, take a look at the Periodic Table of Email deliverability. It outlines the common issues, configurations and sending options that could be keeping your messages from making it to the inbox.
How Blacklisted IPs Destroy A Business and its Clients
Just under 57% of global email traffic is spam, according to this 2017 Statista report. With a daily volume of 269 billion emails sent, it’s obvious that roughly 153 billion of those emails need to be stopped from being sent out. We think about spam as a mere annoyance, something that can mostly be left for someone else to deal with. However, spam is a lot more dangerous than that. If your email server’s IP is blacklisted, your entire business and your customers are at risk. So, what exactly is a blacklisted IP address and how will it affect your business? Continue reading “The Blacklisted Email IP: The Digital Pariah That Can Impact Your Business” »
We are officially releasing one of our most requested feature enhancements today – SMTP Quota Notifications. Our outbound smtp service is usage based and each sent message deducts a credit from the account. Previously the only way to know how many credits your account has remaining is to login to the portal and manually check your remaining credits.
A new cluster of outbound SMTP servers have just been activated in the Frankfurt data center. This increases our capacity and our redundancy and will improve delivery and performance of outbound messages.