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DMARC is a powerful tool to counter spam, spoofing, phishing attacks, and email fraud. Besides securing your organization from potential online attacks, DMARC implementation can boost your email delivery rates.

In the digitized business ecosystem, emails remain the lifeline of professional communications and marketing strategies. As a marketer, the last thing you would expect is to find your emails ending up in recipients’ spam folders.

A business head or entrepreneur would prioritize maintaining their email reputation for better business functioning. So, how do you plan to boost your email deliverability rates and ensure the recipient receives the message? Forward-thinking organizations have addressed these challenges by implementing DMARC (Domain-based Message Authentication, Reporting, and Conformance).

The following sections discuss in depth what DMARC is, how it works, and the benefits of DMARC for your organization.


What Is Email Deliverability? How Is It Different from Email Delivery?

Email deliverability refers to the ability of the emails you dispatch to reach your recipients’ inboxes. Therefore, email delivery rate is the percentage of emails that ISPs (Internet Service Providers) accept.

Email deliverability is often confused with email delivery. However, email delivery is about delivering the email, regardless of where it lands. Your marketing messages or communication emails may land in the recipient’s spam folder. On the other hand, the email deliverability rate measures what proportion of emails reach the recipient’s inbox.


Email Deliverability


As a business owner or marketer, you ensure every email reaches your receiver’s inbox. Your email deliverability rate depends on several aspects, like your email reputation, DMARC authentication, and whether an ISP has blocked your domain. If you have a low sender reputation, chances for your emails to end up in the spam folder are high.


What Is DMARC?

DMARC is a multi-layered email security protocol designed to boost email security and enhance email delivery rates. Launched as a part of the Trusted Domain Project in February 2015, DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. This email protocol has been devised to mitigate the risks of fraudulent emails and authenticate domains.

DMARC verifies the actual owner of the domain and authenticates that the emails from the domain are sent by authorized parties associated with the domain. It prevents fraudulent activities such as email spoofing or using a fake domain to imitate your business to tarnish your brand image.

Among the several benefits of DMARC, establishing your brand authority and identity continues to be the most fantastic perk. Besides, this protocol establishes a high email reputation for your domain and boosts email delivery rates.

DMARC implementation largely determines your email deliverability. With proper email authentication, enterprises can boost their deliverability rate. Recipient servers allow authentic emails from reputed domains to land in the inbox. They flag other emails as spoof, spam, or phishing emails.


How Does DMARC Work and Help in Boosting Email Deliverability?

The DMARC combines two existing technologies, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), the two integral components of DMARC. They help DMARC provide an additional security layer to secure your email domains from spoofing, phishing, and other malicious activities. The strategy goes a long way in minimizing the risk of email-based cyber threats.

SPF allows domain owners to specify the IP addresses that can send emails on their domain’s behalf. That prevents unauthorized entities from sending fraudulent emails, commonly called spoofing.

On the other hand, DKIM uses cryptographic signatures to verify the authenticity of email messages. They ensure that the emails haven’t been tampered with during transit.



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You can use DMARC analyzers as well to collect and analyze DMARC reports generated by the receiving email servers. It provides valuable information on authentication failures, sources of unauthorized email senders, and potential vulnerabilities. With this knowledge, your organization can tweak its DMARC policy and bridge security gaps.

A proactive approach to protect your brand reputation using DMARC can significantly boost your email deliverability.


Final Words

Regardless of the industry you operate in, a high deliverability rate proves to be crucial to ensure successful marketing and communication. That implies that you need to monitor DMARC policies constantly.


DMARC policy


A proactive stance to reduce spoofing and phishing and boost your brand authority, DMARC serves as the magic wand for organizations struggling with their email marketing campaigns. With instances of phishing rapidly increasing, it pays to implement DMARC and secure your organization’s email ecosystem.

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