Email is the most effective digital communication tool, and valid email addresses are paramount for email marketing. Roughly 320 billion emails are sent every day, but many emails land in the wrong inboxes due to incorrect email addresses. Some emails are not delivered because a false email address is provided while subscribing. This unintentional error makes it difficult for email marketers to reach those customers. The number of email users is set to grow to 4.6 billion by 2025. However, despite the high number of email users, reaching inboxes has become more complicated than before. In such a scenario, email validation is the key to a higher degree of email engagement.
This week’s cybersecurity headlines have had significant updates related to recent acquisitions, patches, and adversary actions. Here are the most important of those cyber news headlines:
Apache Fixes Severe Vulnerabilities
In an abundance of caution, Apache has released patches for two cybersecurity vulnerabilities in its HTTP server. Adversaries actively exploited the vulnerabilities related to path traversal and file disclosure until 29th September, when Apache discovered the same in Apache HTTP Server 2.4.49.
Email marketing is an essential tool utilized for online marketing. Several small businesses have agreed that email marketing is one of the best ways to expand a business. However, the average click rates have recently decreased. It means that while email marketing can lead to an increase in gaining customers, maintaining and managing customers can be one of the biggest challenges for MSP due to a rise in competition. Thus, MSPs must procure the services that best enhance their needs and preserve the managed services definition. The most important purposes for email marketing involve nurturing new leads, reconnecting with old leads, and strengthening bonds with existing customers. And with the advancement of technologies, there is a high risk of being vulnerable to cyber theft and other cybercrimes. Hence, it becomes essential for the MSPs to couple their email marketing strategy with email security to meet these requirements.
Email is one of the most used forms of communication. There are around 4 billion email users worldwide, and the number of emails sent and received per day is estimated to increase to about 376 billion in 2025 (from about 306 billion in 2020). With over 4.5 billion users expected to use email in 2025, it wouldn’t be wrong to say that emails have fundamentally transformed how digital communication is carried out, whether for business, marketing, or some other purpose. However, it is also the same channel that is responsible for a majority of phishing attempts globally. Email security and phishing protection are major focal points for IT Security services and global tech giants alike.
The cyber-world is full of twists and turns, with both the cybersecurity expert and the threat actor trying to stay a step ahead of each other at all times. This week’s cyber news headlines capture some of these moves of cybersecurity experts and adversaries.
Today, sophisticated phishing attacks, such as those leading to ransomware and BEC (Business Email Compromise) incidents, can easily bypass traditional security setups. Emails are a common entry point for cyberattacks. And the overwhelming number of cyber-attacks on emails of employees and business executives has made email security an important issue for organizations.
Security experts must approach email phishing protection in the same way they secure other traditional content repositories. Email service providers and anti-phishing services must prioritize giving their customers a detailed overview to help security teams improve their actions. If a malicious actor breaks into an email account, security teams may not know how they accessed individual messages.
As the scope of digitization is rising, so are the cyber threats associated with it. This has essentially given threat actors a goldmine wherein users’ details such as their names, addresses, social security numbers, etc., and other critical data, including financial details, is the metaphorical gold for them of which they can’t seem to have enough. This week’s headlines discuss these cyber threats that have affected people worldwide.
The reports of the past five years show that around 80% of all cyber-attacks are impersonating social engineering attacks. Today, most email attacks are malware-less to avoid setting off malware scanning alarms. The primary aim of adversaries is to gain the target’s trust by impersonating some legit entity or user. As the emails do not contain any malicious content, they can easily bypass the email security defenses.
The situation has even worsened globally during pandemic times as most of the phishing attacks are coronavirus-themed. Malicious actors take advantage of the employees working from home with less secure connections and endpoint devices.
Implementing cybersecurity is a collective responsibility wherein every member has to play their part in maintaining confidentiality, integrity, and availability of the organization’s information assets at large. This includes keeping oneself abreast of the latest happenings in the cyber world to keep one step ahead of threat actors at all times. Here are the most relevant cybersecurity headlines this week, highlighting the progress made by both the good and the bad (malicious) actors.
In the simplest of words, a misdirected email is an email sent to the wrong address. The 2020 Outbound EmailSecurity Report published by Egress says that 79% of organizations have listed misdirected emails as one of the topmost email security risks. Although it is a common issue that might seem harmless initially, there are various risks that a misdirected email can pose to the organization. From data breaches to loss of reputation, a simple mistake can go a long way to ruin an organization’s brand value.
