Google is constantly trying to fight both incoming and outgoing spam. Incoming spam is easy to combat because you can build tools and software at the gateway to manage and mitigate these vectors, however until now Google has allowed people to send email with an email address from any ISP’s server.

However Gmail’s upcoming DMARC changes will prohibit (meaning that they will ask other mail servers to reject email) that is sent From: and address without it going though the servers.

Side Note: If DMARC is still a foreign concept to you, you aren’t alone. This article should give you a pretty good understanding of DMARC and why it is so important.

What is Gmail changing?

June of 2016 Gmail will change its DMARC policy from p=”none” to p=”reject.”
This means any message sent using in the from address, will have to originate from Gmail’s infrastructure. Any messages the originate from outside the infrastructure will be rejected by the recipients email server if the From: is

What does this mean for me?

It depends. If you have any mail streams that send messages using in the from address, you will have to make changes before June, or risk having those messages filtered or blocked outright.

If you only send email using your own domain or another domain that you control, you have nothing to worry about. However, it’s not uncommon for some applications or websites to send messages using their users’ email addresses.

For example, if a user wants to send a message to their friend using your platform, it could make sense to send the message using their personal email address. If their email address happens to be a address, this message will no longer deliver once these changes take place. A good alternative to sending mail from your user’s email address is to use their name in the friendly from. A “friendly from” is when you use a name to appear as the from address, instead of the email address itself: can be sent as “Example User” <>

This way your recipients still recognize the individual that sent the message, and you’re no longer at risk of violating Gmail’s DMARC policy.

Action plan

Sending mail from an external domain, like, is more common than you might think. Carefully audit all of your mail streams to ensure you aren’t using in your from addresses. If you are, you have until June to get these changes in place or you risk having this portion of your email traffic filtered (or blocked completely). And while you’re at it, take a look at our blog post about Yahoo! and their recent DMARC policy changes.

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