An internet sales company needs to be recognizable. A large number of loyal customers will lead to increased business profitability. To achieve this, you need to choose the right marketing strategy.
If you’ve opted for bulk email marketing to improve communication with your clients, it’s worth using special email tools to automate your email campaigns.
The best protection strategy against a cyber attack is to prevent it from happening by identifying the weak links before they can be exploited. This week’s cybersecurity headlines are all about the vulnerabilities organizations miss out on, which remain in their systems and how threat actors keep exploiting them. Here are the cyber headlines of this week.
Social engineering serves as an open back door for cybercriminals. Attackers don’t bother to create an elaborate plan of how to get into a company’s system. Phishing can guarantee their goal will be achieved. According to Verizon’s 2021 Data Breach Investigations Report, this attack is leading the top of breaches in 2020 with 38%. That explains the serious financial company losses due to phishing. Let’s find out what it is and how to identify it.
With the advancements in technology, the sophistication of malicious actors has also improved by leaps and bounds. Organizations must counter such a circumstance by creating firewalls to maintain robust email security. These attacks are becoming more rampant and frequent. It is here that Artificial Intelligence has a significant role to play. With both Artificial Intelligence (AI) and Machine Learning (ML) becoming more intelligent by the day, it is time that they are leveraged to their full potential against such attacks.
Cyberattacks continue to infiltrate systems because our email security measures are still not robust enough in comparison to the malicious tactics deployed by the adversaries. Hence there is a need to understand current cyber-attack trends and adopt the right cybersecurity tools. Here are the latest security headlines from this week to keep you abreast of various cyber happenings worldwide.
Email security is undoubtedly a priority for small businesses. However, while focusing on the email marketing strategy, they might overlook the basics. For 87% of B2B marketers, email serves as the prime channel of distribution. At the same time, organizations lost more than $1.8 billion due to ’Business Email Compromise (BEC) attacks in 2020. It highlights the importance of setting up the email strategy and policy in the right way. Email marketing can become a powerful tool to attract new clients and engage the existing ones with the right approach. However, businesses must avoid some general mistakes while setting up professional email for their brand and using the same for marketing purposes, as discussed below.
Spam is referred to as “Unsolicited Commercial Email”. The spam filter is a type of program or software designed specifically to block unsolicited and indiscriminate content sent over the email. Constant nuisance created by an information system security threat named SPAM is not going anywhere for coming years. Spam mail titles are too catchy that one tends to read the mail and this infects the organization’s networks and information system.
The war against cyber threats is perhaps a never-ending one, which is why robust preparedness and using the right cybersecurity tools is the need of the hour to tackle today’s cyber threats. This week’s cyber headlines discuss some of the latest measures adopted by global governments and organizations in an attempt to ensure cybersecurity for everyone, among other crucial headlines.
Incidents of malware infection have been so regular that they are no more news to organizations worldwide. A single system infection is still within the control of the IT Security teams, but when it occurs at a significant scale, it can prove spine-breaking for the organization. Hence, there need to be contingency plans to counter it even before it comes to such a stage. Organizations must prepare a robust malware incident response plan and keep it ready for immediate implementation.
The concept of ‘Email Blast’ is the cornerstone of Email Marketing. It is a phrase that relates to the act of shooting a single email message (which is generally a promotional message informing the recipients about a new product or offer) to addresses on huge email lists concurrently. Despite email blasts being helpful and time-efficient, lack of competent strategic planning makes it a risky activity at times. How can a promotional email regarding a dieting offer appear appealing to a client who is a big-time food-lover and is always hunting for attractive food offers? Such blunders often occur, and that is where you need to reframe your thinking process and change the strategies.
Today, we are in the digital age, where advanced technology makes everything easier. The advantage digitalization offers to organizations is especially remarkable. Organizations like banks that had to deal with millions of people and billions of transactions daily can now manage a large proportion of their customers online. As a result, online banking is gaining in popularity, thanks in part to the convenience it accords the customers.
The cyber headlines are once again crowded with news of attacks, patches, mergers, and data theft. Here are the top global cybersecurity updates of this week to help you keep abreast of the latest happenings in the cyber world so you can learn from the mistakes of others and adopt cybersecurity practices in advance and keep your critical data from falling into the hands of cyber adversaries.
A 2020 study revealed that email is a major cloud attack vector in the corporate world. Organizations of various sizes and specializations are threatened daily with spam, malicious emails, and emails containing malicious links. Such attacks are successful because it is easy to entice humans to click links and open attachments without due diligence. This makes it the easiest way to breach an organization’s security infrastructure.
Microsoft is making some changes to harden the configuration for emails relayed or forwarded through Office 365 SMTP server(s).
Starting July 27, 2021, they will be updating Special Relay Pools – a separate IP address pool used for relayed or forwarded emails sent from domains that do not come under accepted domains in your tenant. Till July 26, 2021, they will be redirecting forwarded and relayed emails from all the domains (including those which do not come under accepted ones). However, the forwarded emails will no longer be directed through special replay pools but Regular Relay Pools (or high-risk delivery pools) after the mentioned date.
This week’s cyber news headlines will have you thinking about whether you are doing enough to ensure cybersecurity for yourself and your organization. From the revival of a ransomware strain to attacks caused by ignorance, here are the top cyberattack news updates from across the globe.
The good news for MSPs is that there has never been a tremendous demand for regulatory knowledge as it is today. Market research reported that global managed service offerings spending would grow to more than $296 billion by 2023.
Regulatory compliance has been an abstract idea rather than a foundational concept for most MSPs. These matters have only been heard of in MSP conferences, summits, and forums. However, they are now gaining significance among clients.
The digital age has witnessed emails emerge as one of the most original and popular methods for online correspondence. Regardless of the size of an enterprise, email security continues to be a concern. In 2017, the number of email users across the globe was around 3.7 billion. This figure is likely to rise to 4.3 billion by 2022. Besides, malicious actors have close to 300 billion emails dispatched around cyberspace to target each day. Without a robust line of defense, an organization would always be in the shadow of an attack from adversaries. Phishing attempts, ransomware attacks, malicious attachments, and links continue to exploit the vulnerabilities.
You may be familiar with a few cyberattack strategies that the adversaries usually employ; however, if you haven’t been following current trends, you would be surprised by how innovative threat actors have become and the sophisticated methodologies they use to rob you of your credentials. Targeted phishing attacks and customized attack schemes make it difficult to stay safe on the web without using robust cybersecurity tools. Here are this week’s latest security updates which help you learn more.
With the rampaging virus and a restriction on movement, most staff have started to work from home. While this change has led to a successful fight against the virus, it has given IT Security teams a lot to work on. A widespread workforce and spread-out security protocols have led to systems and networks becoming increasingly vulnerable to cyber threats like spear-phishing, BEC, etc. Moreover, most enterprises moving to the cloud created an open field for both the victim and the perpetrator.
The dynamic cyber world reports incidents of data theft, vulnerabilities in applications, and other attacks almost every day. But with the right cybersecurity tools, one can stay ahead of threat actors and prevent their confidential information from falling into the wrong hands. To this end, here are the headlines of the latest cyberattacks.