Email marketing is an essential tool utilized for online marketing. Several small businesses have agreed that email marketing is one of the best ways to expand a business. However, the average click rates have recently decreased. It means that while email marketing can lead to an increase in gaining customers, maintaining and managing customers can be one of the biggest challenges for MSP due to a rise in competition. Thus, MSPs must procure the services that best enhance their needs and preserve the managed services definition. The most important purposes for email marketing involve nurturing new leads, reconnecting with old leads, and strengthening bonds with existing customers. And with the advancement of technologies, there is a high risk of being vulnerable to cyber theft and other cybercrimes. Hence, it becomes essential for the MSPs to couple their email marketing strategy with email security to meet these requirements.
Email is one of the most used forms of communication. There are around 4 billion email users worldwide, and the number of emails sent and received per day is estimated to increase to about 376 billion in 2025 (from about 306 billion in 2020). With over 4.5 billion users expected to use email in 2025, it wouldn’t be wrong to say that emails have fundamentally transformed how digital communication is carried out, whether for business, marketing, or some other purpose. However, it is also the same channel that is responsible for a majority of phishing attempts globally. Email security and phishing protection are major focal points for IT Security services and global tech giants alike.
The cyber-world is full of twists and turns, with both the cybersecurity expert and the threat actor trying to stay a step ahead of each other at all times. This week’s cyber news headlines capture some of these moves of cybersecurity experts and adversaries.
Today, sophisticated phishing attacks, such as those leading to ransomware and BEC (Business Email Compromise) incidents, can easily bypass traditional security setups. Emails are a common entry point for cyberattacks. And the overwhelming number of cyber-attacks on emails of employees and business executives has made email security an important issue for organizations.
Security experts must approach email phishing protection in the same way they secure other traditional content repositories. Email service providers and anti-phishing services must prioritize giving their customers a detailed overview to help security teams improve their actions. If a malicious actor breaks into an email account, security teams may not know how they accessed individual messages.
As the scope of digitization is rising, so are the cyber threats associated with it. This has essentially given threat actors a goldmine wherein users’ details such as their names, addresses, social security numbers, etc., and other critical data, including financial details, is the metaphorical gold for them of which they can’t seem to have enough. This week’s headlines discuss these cyber threats that have affected people worldwide.
The reports of the past five years show that around 80% of all cyber-attacks are impersonating social engineering attacks. Today, most email attacks are malware-less to avoid setting off malware scanning alarms. The primary aim of adversaries is to gain the target’s trust by impersonating some legit entity or user. As the emails do not contain any malicious content, they can easily bypass the email security defenses.
The situation has even worsened globally during pandemic times as most of the phishing attacks are coronavirus-themed. Malicious actors take advantage of the employees working from home with less secure connections and endpoint devices.
Implementing cybersecurity is a collective responsibility wherein every member has to play their part in maintaining confidentiality, integrity, and availability of the organization’s information assets at large. This includes keeping oneself abreast of the latest happenings in the cyber world to keep one step ahead of threat actors at all times. Here are the most relevant cybersecurity headlines this week, highlighting the progress made by both the good and the bad (malicious) actors.
In the simplest of words, a misdirected email is an email sent to the wrong address. The 2020 Outbound EmailSecurity Report published by Egress says that 79% of organizations have listed misdirected emails as one of the topmost email security risks. Although it is a common issue that might seem harmless initially, there are various risks that a misdirected email can pose to the organization. From data breaches to loss of reputation, a simple mistake can go a long way to ruin an organization’s brand value.
A global cybersecurity firm reported that one-third of suspicious emails marked by employees were indeed malicious ones that may have attempted to phish the users of their PII (Personally Identifiable Information) and other critical organizational information. This indicates how crucial cybersecurity awareness training can prove to be in tackling the global menace of growing cybercrime. Here are this week’s cyber news headlines that cover a tech giant patching critical vulnerabilities, one country blaming another for launching cyberattacks against them, and more.
Today, the healthcare industry faces one of the most daunting tasks of protecting human life in an insecure cyber environment. Healthcare organizations worldwide deal with massive amounts of medical records and other PHI (Public Health Information) and PII (Personally Identifiable Information). Such data is communicated internally and with other parties such as hospitals, medical centers, administrations, and insurance providers.
A disgruntled employee can be as severe a threat as the threat actor who wants to steal confidential information for various illegitimate purposes. This week’s headlines cover how an employee proved to be an insider threat and other such pieces, implying the importance of keeping a robust and comprehensive email security posture and why organizations need to keep cybersecurity among their top priorities.
An average of 306 billion emails get exchanged every day globally. Email is the primary medium for official, professional, academic, or any other form of formal communication and is accepted across the globe for its ease of access and use. However, emails are also the gateway to a majority of the cyberattacks taking place today. It all starts with an apparently legitimate email that, in reality, spies, steals information, downloads malware, hacks, or does other malicious activities on devices and associated systems.
A single wrong click by an employee can cause a data breach, reveal confidential corporate information, publish financial statements, or expose sensitive negotiations. Financial institutions are battling data breaches more than ever today. The financial sector is a frequent target of phishing, ransomware, and other malicious attacks.
Cybersecurity headlines are again crowded with news of unfortunate cyber attacks, which serve as a good reminder of why it is crucial to have adequate cybersecurity measures in place at the organizational level and follow cyber hygiene best practices at the individual level. Following are the major security headlines of this week.
While doing the right things is crucial for managed service offerings, doing things the right way is critical to the MSP’s success. The ideal setting is when the MSPs do the right things in the right way and at the right time. Here are some dos and don’ts that MSPs must follow to attain maximum profitability and customer retention.
The number of cyberattacks is increasing at an alarming rate. The majority of these cyber attacks are not even reported, and at times, not even detected. To ensure that your organization isn’t targeted by one such malicious attack, you must ensure that your organization has a robust cybersecurity posture and adequate ransomware protection and phishing protection measures in place. This week’s headlines cover some major cyberattacks that will give you a good idea of what you can expect if your organization does not have a solid cybersecurity posture.
Emails continue to remain the primary method of business communication in the digital era and have not lost their relevance decades after their inception. Today, they serve several other crucial purposes, marketing being one of them. Businesses (especially online ones) extensively use email marketing to keep in touch with their existing users and customers, target a new customer segment, etc. According to a recent survey, almost 65% of small businesses prefer email marketing over direct social media channels such as Instagram and Twitter. Hence, it is clear that businesses cannot afford to ignore email marketing in today’s times. However, to ensure success through this marketing channel, it is crucial to evaluate and review the efficacy of your email marketing strategy and process, and this is where an email audit can be of significant help.
There is not much you can do when one of the social media or messaging app giants you use was attacked by threat actors, and all your critical information has now fallen into their hands. The need to adopt cybersecurity measures and maintain cyber hygiene is more than ever before. This week’s headlines discuss the newest security firm mergers, investments, and serious hacks, among other crucial developments in the cyber world.
The digitized age has witnessed malicious actors and cyber adversaries singling out MSPs as their key targets. Be it ransomware, data breaches, phishing attacks, or any other mode of attack, MSPs remain at the frontline against attacks. By targeting MSPs, attackers can find easy victims in their clients, who often appear to be sitting ducks for malicious actors. Amidst these challenges, top MSPs are reinforcing their defense line to secure themselves and their clients.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
