Email Automation Using Outbound (SMTP) Email Service: How It Can Be An Efficient Tool In Customer Retention & Acquisition

Email Automation Using Outbound (SMTP) Email Service: How It Can Be An Efficient Tool In Customer Retention & Acquisition

Transactional emails and marketing emails are the tools inherent with most enterprises today. While transactional emails provide crucial information like receipts or password resets, marketing emails help deliver announcements to large segments of the customer base. Email automation combines the benefits of both transactional and marketing emails.

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Cyber Security News Update – Week 25 of 2021

Cyber Security News Update – Week 25 of 2021

Cybersecurity is a sensitively dynamic arena. For most security managers and IT admins, to be able to sail through each day without having their organization’s information assets’ attacked by cyber adversaries is nothing less than a challenge! Imagine how challenging it could be for the regular consumers of the internet to keep their PII (Personally Identifiable Information) from falling into the hands of cyber adversaries, who can then use it for various nefarious purposes. This is what makes it crucial to keep yourself updated on the latest cyber news to stay a step ahead of malicious actors and keep your crucial information assets as secure as possible. Here are the latest headlines this week with global updates on cybersecurity.

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Email Requirements That No MSP Can Afford To Ignore

Email Requirements That No MSP Can Afford To Ignore

Email is one of the most preferred modes of communication today. It is fast and most times reaches its recipients safely. Emails are instantaneous by nature, and their efficacy has been proved beyond doubt. Users sent approximately 306.4 billion emails in 2020, and that number is rising steadily at a consistent rate. However, with the increased usage of electronic mail, numerous complications appear. Here, managed services providers assume greater significance as they are responsible for the upkeep of the facility and see to it that the service remains unobstructed and protected for their clients. It has to be ensured since it has a direct bearing on the financial and security stature. It’s one of the different types of managed services that organizations outsource to third parties.

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Radical Approaches Every MSP Must Follow To Manage Their Service Offerings Efficiently And Effectively

Radical Approaches Every MSP Must Follow To Manage Their Service Offerings Efficiently And Effectively

In this hyperactive internet age, no one can wish away digital transformation. Businesses may not be able to adapt to the transition comfortably. MSPs can play their part by helping customers navigate the digital transformation process, connect seamlessly, and work productively.

MSPs should be ready to offer different types of managed services rather than only sticking to helping improve the IT infrastructure. Excellent managed services providers leverage a radical outlook to address the challenges and achieve the objectives in a changing digital landscape.

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Common Email Error Messages And What You Can Do About Them

Common Email Error Messages And What You Can Do About Them

While handling email marketing campaigns, one might run into various error messages. The faster a user can resolve these issues, the quicker they can resume their email campaign. Depending on the email hosting provider and mail server, the error responses may vary. For a layperson, it might not always be easy to decipher the meaning of these messages. Discussed below are some of the common email error messages a user might receive while using an outbound SMTP. The solutions for the errors are also detailed along with them to help in case anyone encounters such messages.

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Cyber Security News Update – Week 23 of 2021

Cyber Security News Update – Week 23 of 2021

The cybersecurity challenges of today demand robust solutions that are frequently updated and ensure minimal risk of intrusion. Earlier, attackers stopped at ransom demands after attacking an organization with ransomware. They then used double extortion tactics to threaten enterprises of data leaks, and now, triple extortion campaigns are in vogue. This week’s cybersecurity headlines are all about attacks like these and more.

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Top Strategies For MSPs For Strengthening Managed Services And Better Client Engagement

Top Strategies For MSPs For Strengthening Managed Services And Better Client Engagement

Organizations approach MSPs (Managed Service Providers) to eliminate the added task of maintaining their IT operations. They expect continuously managed service offerings round the clock and a visionary managed services provider that prepares for their future security needs while catering to the present IT demands. As more and more organizations switch to external IT service providers, Managed Service Providers have an open and widening market in front of them. But to win and retain clients, MSPs need to have good product listings, efficient staff, and robust internal policies. Understanding client needs instead of merely marketing their products is an essential aspect no MSP must overlook.

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Email Security 101: How To Steer Clear Of Threat Actors

Email Security 101: How To Steer Clear Of Threat Actors

Emails are the primary means of commercial, professional, academic, diplomatic, and other official correspondence. An office employee receives around 200 emails daily, and not all of these emails come from harmless or relevant senders. Ninety percent of the email exchanged globally accounts for spam email. Spam email and its associated cyber risks are known to all – it is the root cause of malware, Trojan, and virus spread through email. Data breaches, compromise of confidential intelligence, and financial fraud are initiated by spam and phishing emails commonly appearing as an ’email security alert.’

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Six Keys For Consistent MSP Profitability And Customer Retention

Six Keys For Consistent MSP Profitability And Customer Retention

In 2020, the managed service offerings market was forecast to cross $200 billion in size. According to recent surveys, the market is set to cross $365 billion by 2025. Organizations worldwide are making the shift to outsourcing IT services. Most of these organizations are looking towards managed service offerings that help them focus on their core businesses and reduce their IT infrastructure costs.

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Top Strategies To Avoid Business Email Compromise And Upgrade Email Security

Top Strategies To Avoid Business Email Compromise And Upgrade Email Security

In this digital age, communication and payment transactions are performed online. And email remains the number one communication channel due to its flexibility, reliability, and ease of use. As such, it is the preferred channel by malicious actors to attack an organization. The current pandemic has contributed much to the use of emails. As a result, cybercrime has evolved with innovative and sophisticated techniques to carry out Business Email Compromise (BEC) attacks, which necessitates robust email security for any organization.

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7 Ways MSPs Must Evolve To Capitalize On Booming Digital Transformation

7 Ways MSPs Must Evolve To Capitalize On Booming Digital Transformation

One outcome of the COVID-19 Pandemic is that it sped up digital transformation across all sectors by five to seven years. This scenario brings with it new opportunities but also presents fresh challenges that need to be met. For instance, organizations now have to deal with a more complex and distributed IT environment. The result is a predictable increase in the reliance on managed services, meaning more opportunities for MSPs.

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A Comprehensive Email Security Checklist For Any Business Domain

A Comprehensive Email Security Checklist For Any Business Domain

No standard business in today’s world operates without an email server. Most business communication takes place through emails. It also means that a lot of sensitive, personally identifiable information (PII) remains in such organizations’ mailboxes. But a single cyberattack or security vulnerability can invite trouble not just in the form of business disruption but also as a risk of identity theft, extortion, or financial loss for all stakeholders, including employees, partners, and the most crucial part of any business – the customers.

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Why Cybersecurity Compliance Is Of Utmost Importance When You’re Starting With Your Online Business

Why Cybersecurity Compliance Is Of Utmost Importance When You’re Starting With Your Online Business

The sophistication of phishing and hacking has improved with advancements in technology. Under such circumstances, online business owners must adhere to cybersecurity compliance without fail. An online business is at a more significant risk than an offline one as online malicious attacks can disrupt its activities anytime. It will require all sorts of protection, such as email security, phishing protection, ransomware protection, and anti-phishing services to protect the organization. The below information on data breaches in 2020 is something to ponder about

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Cybersecurity Best Practices Every MSP Must Adopt

Cybersecurity Best Practices Every MSP Must Adopt

In the fast-digitizing world, more than 30 million organizations globally have less than 1,000 employees. They seek different types of managed services from established professionals to leverage their IT departments. Managed Service Providers (MSPs partners) handling significant volumes of sensitive client data often happen to be the natural targets for malicious actors. Direct access to their clients makes MSSPs diamond mines for attackers. An MSP knows the value of securing clients’ sensitive data to survive in the industry. By leveraging cybersecurity best practices, MSPs can ensure optimal security for their systems, along with their clients’ valuable data.

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How to Prevent Email Phishing and Spoofing

How to Prevent Email Phishing and Spoofing

$5.3 billion – this is the FBI’s estimate of the total losses in the last three years suffered by businesses around the world to phishing attacks. Understandably, phishing is a severe crime in the cyber world. These cyber-attacks are successful because people fall prey to them very quickly, through spoofed emails. It’s not as easy as it sounds to protect from phishing since the attackers are nowadays using new and ingenious technologies.

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