Email hosting goes hand in hand with web hosting and domain hosting. Domain hosting provides the user with a URL which the user can use with the email hosting services like the domain name. It is necessary to understand that domain hosting providers and email hosting providers can both be the same or different depending on the company you choose for the hosting services. A custom domain name is not the only benefit of email hosting. Any professional email hosting will also offer other security features such as anti-spam filters and phishing protection to the user.
It is recommended to have a professional email hosting service instead of a free one if email communication is a primary contributor to the company’s revenue. Professional email hosting service provides various advantages over free email services, some of these benefits are:
Custom Domain Name
A custom domain name based email address is a necessity for any organization or firm to maintain professionalism and brand identity. Free hosting services do not allow such features to the user, and as such, it is not a suitable option for any organization.
Anti-Phishing, Antivirus, Anti-Spam Filter
Premium email hosting providers make sure that users have secure email communication against phishing threats, email spam, and malware attacks. Such security measures can pay huge dividends to the organization in the long term.
Enough Storage Space
Free email services such as Gmail or Yahoo provide users with a limited storage space that is not a durable option for any organization where email communication is a primary medium of communication and file transfer.
No Advertisement
Advertisements might be distracting or harmful to the employees of an organization. Users do not have to entertain any ads in case of premium email hosting.
No Maintenance Hassle
The buyer does not have to think about maintaining the performance or solving any technical errors in the case of premium email hosting. Premium email hosting provides excellent maintenance and support for any situation.
Freedom of Sharing Large Attachments
Professional email hosting allows the user to send large attachments as compared to free email services where the user is always bound to send small attachments only.
Additional Features
Premium email hosting provides other great features, including email authentication techniques, email rerouting, contact blacklisting, email backup & archiving, aliasing, autoresponder, and IMAP/POP3 support.
Types Of Email Hosting
There are a few types of email hosting services to select from based on the needs of the organization. These types include:
POP3 Email Hosting
POP3 is a hosting where once a message is delivered, that message is stored in the local memory of the computer. As such, the email or attached file will be removed and no longer be available on the mail servers. If someone is using their email account on multiple devices, then they will only receive the email on the device, which first connects to the internet.
IMAP Email Hosting
IMAP is a hosting that is perfect for someone who is using multiple devices for email communication. In the case of IMAP, all the devices are continuously in sync with the internet. If there are any changes made from one device, then changes will be reflected on other devices as well, provided that they are all connected to the internet.
Cloud-Based Hosting
Most scalable of all options is cloud-based email hosting. Cloud-based email hosting provides a scalable, tailored solution to the organization. Cloud-based hosting charges users based on the resources utilized. As such, the user will only have to pay for the services used by them; this makes cloud-based hosting cost-effective. It can be divided into two options: shared hosting & dedicated hosting.
Users are allocated limited resources out of a common space in case of shared hosting. On the other hand, users are provided a dedicated server with its full resources in case of dedicated hosting.
Local Server
Users can also leverage a local server to host emails. However, maintaining a local server requires a hardware & software license, expenses along with the dedicated technical staff. Furthermore, there are many disadvantages to the local server, such as maintaining security measures, performance, and scalability.
It will be in the best interest of the organization to leverage premium email hosting services if the organization is primarily communicating with emails. The right email hosting service directly affects the communication between team members, vendors, and clients. On top of that, an efficient email hosting service would be financially beneficial compared to paying human resources to the email servers in-house.