
Learning to leverage Google Postmaster tools the right way to monitor the performance of your IPs
Learning to leverage Google Postmaster tools the right way to monitor the performance of your IPs
A late 2023 poll found that over half of marketing professionals saw their email marketing ROI double, proving why email has remained a powerful tool since its launch in the 1970s. Now that more brands rely on email marketing for their brand growth, staying relevant in recipients’ inboxes is a challenge. The engagement rate shows positive growth only if your content is meaningful for the receivers. It’s all about figuring out what type of audience likes what and serving them exactly that. (more…)