The digitized age has witnessed malicious actors and cyber adversaries singling out MSPs as their key targets. Be it ransomware, data breaches, phishing attacks, or any other mode of attack, MSPs remain at the frontline against attacks. By targeting MSPs, attackers can find easy victims in their clients, who often appear to be sitting ducks for malicious actors. Amidst these challenges, top MSPs are reinforcing their defense line to secure themselves and their clients.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
An internet sales company needs to be recognizable. A large number of loyal customers will lead to increased business profitability. To achieve this, you need to choose the right marketing strategy.
If you’ve opted for bulk email marketing to improve communication with your clients, it’s worth using special email tools to automate your email campaigns.
The best protection strategy against a cyber attack is to prevent it from happening by identifying the weak links before they can be exploited. This week’s cybersecurity headlines are all about the vulnerabilities organizations miss out on, which remain in their systems and how threat actors keep exploiting them. Here are the cyber headlines of this week.
Social engineering serves as an open back door for cybercriminals. Attackers don’t bother to create an elaborate plan of how to get into a company’s system. Phishing can guarantee their goal will be achieved. According to Verizon’s 2021 Data Breach Investigations Report, this attack is leading the top of breaches in 2020 with 38%. That explains the serious financial company losses due to phishing. Let’s find out what it is and how to identify it.
With the advancements in technology, the sophistication of malicious actors has also improved by leaps and bounds. Organizations must counter such a circumstance by creating firewalls to maintain robust email security. These attacks are becoming more rampant and frequent. It is here that Artificial Intelligence has a significant role to play. With both Artificial Intelligence (AI) and Machine Learning (ML) becoming more intelligent by the day, it is time that they are leveraged to their full potential against such attacks.
Cyberattacks continue to infiltrate systems because our email security measures are still not robust enough in comparison to the malicious tactics deployed by the adversaries. Hence there is a need to understand current cyber-attack trends and adopt the right cybersecurity tools. Here are the latest security headlines from this week to keep you abreast of various cyber happenings worldwide.
Email security is undoubtedly a priority for small businesses. However, while focusing on the email marketing strategy, they might overlook the basics. For 87% of B2B marketers, email serves as the prime channel of distribution. At the same time, organizations lost more than $1.8 billion due to ’Business Email Compromise (BEC) attacks in 2020. It highlights the importance of setting up the email strategy and policy in the right way. Email marketing can become a powerful tool to attract new clients and engage the existing ones with the right approach. However, businesses must avoid some general mistakes while setting up professional email for their brand and using the same for marketing purposes, as discussed below.
Spam is referred to as “Unsolicited Commercial Email”. The spam filter is a type of program or software designed specifically to block unsolicited and indiscriminate content sent over the email. Constant nuisance created by an information system security threat named SPAM is not going anywhere for coming years. Spam mail titles are too catchy that one tends to read the mail and this infects the organization’s networks and information system.
The war against cyber threats is perhaps a never-ending one, which is why robust preparedness and using the right cybersecurity tools is the need of the hour to tackle today’s cyber threats. This week’s cyber headlines discuss some of the latest measures adopted by global governments and organizations in an attempt to ensure cybersecurity for everyone, among other crucial headlines.
