DMARC, or Domain-based Message Authentication, Reporting, and Conformance, is an email authentication protocol that protects your domains from being misused by cyber attackers and improves email deliverability to ensure that your emails reach their intended recipients instead of landing in their spam folders.

There was a time when DMARC authentication was considered a “best practice” for your email security strategy, but now, considering how cyber threats have evolved, it has become an obligatory measure for organizations.

In fact, now Microsoft, along with Google and Yahoo, have made it mandatory for organizations to implement DMARC. Thanks to these radical measures by the ESPs (Email Service Providers), the adoption and implementation of DMARC have significantly increased

When we speak of DMARC authentication, an important aspect of this strategy is creating and publishing efficient DMARC records in your DNS (Domain Name System). A DMARC record is a TXT record, which gives instructions on how emails that fail authentication should be treated by the mail servers. 

In this article, we will take you through the basics of DMARC records and the process of creating and publishing them.


What is a DMARC Record?

A DMARC record is a DNS TXT record that initiates communication between the incoming server and the receiving server. It confirms at the recipient’s end that the email truly came from your domain and ensures that it hasn’t been tampered with.


DMARC benefits

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It also provides instructions on how email servers should handle emails that fail SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication checks. For the emails that fail preliminary authentication checks, the DMARC record specifies what actions to take, i.e. whether to let them in, push them into spam, or reject them altogether. This is achieved through three policies— p=none, p=quarantine, and p=reject

If you configure your email-sending domain at “p=none,” your DMARC record will look something like:

v=DMARC1; p=none;

This means that no action will be taken for emails that fail the authentication tests. Instead, the reports will be sent to the given email address. This allows email traffic to be monitored and analyzed without the delivery of emails being affected.


Do You Really Need a DMARC Record?

The simple answer to this is- absolutely yes! Now that DMARC has become a mandatory requirement, it’s a no-brainer that you need a DMARC record to protect your domain and enhance your email security. But wait, there is more to it than just compliance. 

Here are a few reasons why you should consider adding a DMARC record to your DNS:


To Achieve Seamless Authentication

As you know, enforcing DMARC can help you achieve authentication by aligning SPF and DKIM. The foundation of this seamless DMARC implementation lies in the DMARC record, which coordinates and enforces the alignment of these authentication methods. By specifying how emails should be handled if they fail SPF or DKIM check, the TXT record ensures that your emails are well perceived by the recipient’s mail server. 


To Protect Your Brand from Cyberattacks

Cyberattacks like phishing and spoofing are more frequent and severe than ever! This means that you can no longer be laid back about executing your email security strategies, and this is where DMARC emerges as a critical defense.

Implementing DMARC with a well-established DMARC record can help you effectively prevent cybercriminals from using your brand to deceive customers and stakeholders. This not only keeps grave cyberattacks like phishing, spoofing, and ransomware at bay but also reinforces trust and security in your email communications.


DMARC record generator


Improves Email Deliverability

Creating an efficient and secure email ecosystem isn’t just about preventing phishing attacks but also ensuring that your emails are more likely to be delivered to the intended recipients’ inboxes rather than being marked as spam. With DMARC in place, you can rest assured that your emails are authenticated properly, increasing their chances of passing spam filtering. To make this happen, DMARC records instruct email servers on how to handle emails that fail SPF and DKIM checks. 


To Gain Visibility into Email Traffic

Another way to keep your email authentication secure is to monitor your email traffic. This is where DMARC comes in! By implementing DMARC, you can receive detailed reports on the emails sent from your domain, including information about those that fail SPF and DKIM checks.

Keeping track of how your email authentication systems are performing can tell you about the effectiveness of your current DMARC policies and indicate if you need to update your DMARC records. 


To Comply with Industry Standards

Major email providers like Microsoft, Google, and Yahoo now require organizations that send bulk emails to implement DMARC. That’s not all! If your organization handles cardholders’ data and undertakes financial transactions, you must comply with the Payment Card Industry Data Security Standard (PCI-DSS) requirements, which again, mandate DMARC implementation starting in March 2025

This was all about the domains used to send emails. But what about those that aren’t used for sending emails? Should those have DMARC records? Yes! If you want to prevent threat actors from misusing your domains, you should definitely have DMARC records set up for them with policies set to “p=reject” so that the recipients’ servers outrightly reject the emails that fail SPF and DKIM authentication tests.  


How to Generate a DMARC Record?

As you already know, DMARC works closely with SPF and DKIM, so you need to configure these protocols before you can head on to DMARC. 




Assuming that you have SPF and DKIM in place, you are all set to configure a DMARC record for your domain(s). Here’s how you can do it:


Enter the DMARC Record Details

Once you have decided on how lenient or strict you want your DMARC enforcement to be, log into your DNS hosting provider and create a new TXT record. If you have an existing TXT record, you can go on to edit it. 


Add Host Value

The next step is to enter ‘_DMARC’ which is the value that your DNS hosting provider will append your domain to. If you have a subdomain, enter ‘_dmarc.subdomain’


Add Additional Value Information

Your DMARC DNS record has only two required tags— “v” and “p.” Here, “v” has the tag value of ‘v=DMARC1’. For the ‘p’ tag, it can be set to none, quarantine, or reject

If you start creating a new DMARC record, it is recommended that you begin with “p=none” and gradually move up to a stricter policy, that is, “p=reject.” Doing this gives you the leeway to monitor and gather data on how your emails are being handled without affecting email delivery. It also helps you identify and troubleshoot any issues with SPF and DKIM configurations.

Other things to keep in mind while adding the ‘value’ information are:

  • Out of all the DMARC TXT tags, it is compulsory to configure the ‘v’ (version) and ‘p’ (policy) tags, whereas you can skip the ‘rua’ (aggregate reports) tag. 
  • Each tag should be separated by a semicolon (;).
  • Use a comma to distinguish between the ‘rua’ and ‘ruf’ tags that support multiple email addresses.
  • You can add multiple advanced or optional tags like ‘ruf,’ ‘rf,’ ‘aspf,’ and ‘adkim,’ but only in the later stages. 




Save the Record

After you are done adding all the essential information to the DMARC record, click the ‘Save’ or ‘Submit’ button to generate it.


Validate the DMARC Record

The final step in creating and publishing your DMARC record is to verify it with a DMARC record checker to ensure the record has the correct values, formatting, configurations, and syntaxes. This simple step ensures that your DMARC record is implemented correctly and that there are no loopholes that could potentially lead to a breach or cyberattack

Feeling overwhelmed by all the complicated steps that you need to follow to create a DMARC record? With a DMARC record generator, you can simplify the entire process and easily create accurate DMARC records without needing extensive technical knowledge.


What’s Next?

It is important to understand that simply creating and publishing a DMARC record in your DNS will not mitigate the risks of scammers attacking your domain unless you focus on DMARC enforcement. For effective DMARC enforcement, trust DuoCircle




Our end-to-end DMARC solutions are tailored to fit your organization’s needs and security posture. With DuoCircle by your side, you don’t have to worry about keeping your domain safe from email impersonators. We will take care of everything right from DMARC setup to ongoing monitoring and adjustment.

Here’s how we can help:

  • Comprehensive DMARC aggregated & forensic reports
  • Gradual enforcement of DMARC policies
  • Continuous monitoring and maintenance
  • Tracking DNS changes and updates
  • Expert support and guidance


Get Started with DuoCircle

Are you ready to enhance your email security with DuoCircle’s DMARC solutions? Contact us today to learn more about how we can help you protect your domain from email spoofing and phishing attacks. Let us handle the complexities of DMARC enforcement while you focus on running your business with peace of mind.

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