You might have heard that email authentication protocols are only for businesses, but that’s not entirely true!
Don’t you think email security is crucial for everyone, including businesses that send email campaigns and email service providers (ESPs) that facilitate them? If so, you can agree with us when we say that email authentication is a must for every entity in the email ecosystem, including the ESPs.
What is Apple Business Mail and how can you set it up using Apple Business Connect
by DuoCircle
Apple Mail is not very prominently used in business emails because, unlike Gmail, Yahoo, and other mailboxes, it doesn’t support BIMI. However, Apple has taken the initiative to resolve this issue. With the latest iOS 18.2 update, Apple is now letting its users send branded emails that carry their unique identity. In simple words, you can send emails that show your brand logo and name, just like BIMI. This is done to build trust among companies regarding email authentication.
Apple Mail is not very prominently used in business emails because, unlike Gmail, Yahoo, and other mailboxes, it doesn’t support BIMI. However, Apple has taken the initiative to resolve this issue. With the latest iOS 18.2 update, Apple is now letting its users send branded emails that carry their unique identity. In simple words, you can send emails that show your brand logo and name, just like BIMI. This move enhances email security and builds trust among companies regarding email authentication.
Stop your emails from landing in spam folders with trusted email authentication
by DuoCircle
If your business relies on email marketing, you would understand the pain of having your well-crafted and strategized emails land in recipients’ spam folders. As per a deliverability test conducted by EmailToolTester, almost 16.9% of emails don’t reach the intended recipients’ inboxes; out of these, 10.5% get marked as spam, and 6.4% go missing altogether. So, for example, if you tried reaching out to 1000 people through an email campaign, 169 of them won’t see your email in their inboxes.
What is DNS and why is it the backbone of the internet?
by DuoCircle
DNS stands for Domain Name System, which is often referred to as the phonebook of the internet. Just as a phonebook helps you know the phone number of a person or organization, DNS also lets you know the IP address of a website. It’s complicated to remember the numeric and alphanumericIP addresses of so many websites; that’s why you just type the name of the website in your browser’s search bar, and DNS steps in to retrieve the IP address corresponding to the website so that you land on the desired webpages.
Best practices for sending bulk emails on Gmail: A detailed guide
by Duocircle
Reaching out to your target audience in today’s highly competitive time requires not only great skills but a fail-proof strategy as well. Sending bulk emails is one such surefire strategy that enables you to reach out to a large audience with your brand message. However, if you fail to adhere to Gmail policies and local regulations, your emails can soon turn out to be spammy. When you follow the right practices, it guarantees that your emails will reach the right inboxes and resonate with your audience. Also, you won’t be easily marked as a spammer!
Microsoft’s Per Day Limit on Exchange Online Bulk Emails to Minimize Spam Instances
by Duocircle
From January 1, 2025, all Microsoft Exchange Online users will be subjected to a daily limit of 2,000 external recipients per 24 hours. The reason for implementing this limit is to stop overburdening the resources involved in the process. Microsoft Exchange Online was never designed to send bulk emails, and that’s why the resources are not capable of handling high-volume email traffic.
How Can Third-Party Marketing Agencies Send DMARC Compliant Emails on Behalf of Others?
by Duocircle
Businesses often outsource marketing work to third-party agencies as they have people with special skill sets and expertise in areas like branding, digital marketing, social media management, media relations, content creation, etc. Moreover, it’s a cost-effective measure because hiring an in-house marketing team can be heavy on pockets, especially for small and medium-sized businesses.
Learning to Trace Back Emails to Their Source IP Addresses
by Duocirccle
Tracing back emails to their source IP addresses helps identify scams, spam, phishing, and spoofing emails by linking you back to fraudulent senders. The drill includes examining the email header containing routing details and email metadata.
Google and Yahoo are Making it Mandatory to Deploy DMARC For Anyone Sending More Than 5,000 Emails Per Day
by Duocircle
Email service providers have been constantly trying to cut off all possible ways hackers exploit to send phishing and spoofing emails. Recently, Google has made another announcement according to which any company sending more than 5,000 emails per day is required to deploy DMARC to minimize the likelihood of recipients receiving fraudulent and phish-y messages. Moreover, incorporating the one-click unsubscribing feature has also become mandatory to ensure receivers aren’t bombarded with hundreds of unwanted marketing emails.
Google Calendar’s updated anti-spam settings have improved its cybersecurity posture, but third-party service providers are unhappy. Are the measures necessary, or is Google being anti-competitive?
Using generative AI for writing emails has proved extremely handy for businesses because it saves time and human labor. But it has limitations that can be risky for organizations on the business, society, and cybersecurity fronts.
Spam filters are a critical aspect of email marketing. This text provides a comprehensive understanding of how spam filters work and how to avoid spam filters to increase the success of your campaigns and reach your target audience effectively.
Cold emailing is integral to the digital world and does tons for any individual, business, and start-up. This article is a guide to cold emailing, explains what cold emailing is, how cold emailing helps businesses, and shares expert tips for cold emailing.
UX design and email marketing are two sensitive topics in the world of online marketing. No matter what sort of business you run, a user-friendly design and effective email outreach are a necessity. However, it is not always easy to refine and perfect these elements of your business. This is even more so the case when you consider that the Internet is changing all of the time.
Are you having issues with email bounce-backs and returning emails? You probably know just how annoying this can be. We all want to send out emails without having them returned.
Today, we will talk about returning emails to help you understand what causes them, how they work, and what you can do to prevent them. (more…)
Email is the most effective digital communication tool, and valid email addresses are paramount for email marketing. Roughly 320 billion emails are sent every day, but many emails land in the wrong inboxes due to incorrect email addresses. Some emails are not delivered because a false email address is provided while subscribing. This unintentional error makes it difficult for email marketers to reach those customers. The number of email users is set to grow to 4.6 billion by 2025. However, despite the high number of email users, reaching inboxes has become more complicated than before. In such a scenario, email validation is the key to a higher degree of email engagement.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
