AI In Email Marketing: How Artificial Intelligence Is Changing The Way Of Traditional Email Marketing
The earlier model of Email Marketing was that of one mail being sent to a large group of people. It relied too much on luck and probability, and people did not think much about how it could influence the receiver. However, with the entry of AI into the scene, the game has changed. It now gives marketers a better chance of influencing the target through better personalization and reducing overall efforts with various tools.